Fear and Loathing in Social Media

At last! 

NOW is when it starts to get REALLY INTERESTING!!

What does??….Social Media!

For too long social media, and in particular Twitter, has been one long love-in…Woodstock, peace and love, one great happening…we’ve been awesome, we’ve been rockstars, we’ve loved everything everyone has written…

…or have we?? Is it just that no-one has wanted to make the first move to shoot from the hip, tell it like it is?

Suddenly it’s all changing…there’s Debate! Opinion! Disagreement! Argument!

What we say on Social Media? Who reads it? How do they interpret it? How do they judge it? Are they snooping or are they sourcing? Do they hire or do the fire because of it?

…and guess what…we don’t all agree with each other! Yay!

All of us…

…the employed, the self-employed, the under-employed and the unemployed…

…consultants, advisors, directors, experts, gurus, enthusiasts, commentators, copywriters, marketers, coaches, trainers, conference organisers and conference disorganisers…

…blogging, microblogging and guest blogging…

Debates are starting…

This morning a debate started at 5am (UK time) about use of social media websites for referencing…it spread from Australia to UK to US….and it’s still going…and we don’t agree

Follow it Andy Headworth’s blog…the comments are long and passionate

And a new thread is staring courtesy of this morning’s blog from Aaron Dodd

Then turn to Alasdair Murray’s blog ‘A Job Description Isn’t a Sales Tool’ and look at the range of comments, the disagreements, and the tangental diversions!!!

Then there’s Felix Wetzel’s excellent blog…he posted about communities, Bill Boorman didn’t agree and was offered a guest blog to reply…and the debate twists and turns and rages on

In my opinion, this is what it should be…honest debate, lots of opinion, theories debunked, ideas written about and read and absorbed…

This is the conversation we ALL need to be a part of

Never Mind The Quality…Feel The Width

Although I believe it was created for a TV sitcom, the phrase ‘Never Mind The Quality…Feel The Width’ has long been used as an expression signifying quantity over quality.

It certainly neatly summarises many modern recruiters…but I wonder if they are entirely to blame?

Volume and speed seem to have taken over from matching and selection, from the ‘throw as many CVs their way and they’re bound to hire someone’ approach of many 3rd party recruiters to the ‘have you got any more CVs, I don’t think that we’ve seen enough’ procrastination of many internal recruiters/hiring managers.

To an extent, recruiters have largely helped to bring this on themselves for four main reasons:

1)      Not really understanding their market, nor taking a detailed, qualified brief, has led to a service model where sending a number of CVs and letting the client select who to interview is often now the norm

2)      Not properly sourcing for a specific role, but just posting an ad on a job board leads to numerous responses which lazy, or heavily sales targeted, recruiters can’t really be bothered to properly assess

3)       Recruiters’ KPIs in many agencies include numbers of CVs sent per vacancy or number of ‘send outs’ per candidate as metrics. Too many consultants look at a new vacancy as an opportunity to send out a number of CVs.

4)      In an attempt to seal an exclusive vacancy, recruiters are often encouraged to offer a number of CVs to a client as a way of closing off the need for that client to brief a competitor.

But don’t run away with the idea that this is necessarily all the fault of recruiters…

…how many times do you hear a client say ‘there must be someone else out there’ or I can’t believe that there aren’t more candidates looking at the moment’…

I spoke to an internal recruiter the other day regarding a difficult to fill senior contingency role and was told that the 2 key decision makers wanted to review a large number of CVs – 20 had been mentioned – to ensure that they had really covered the market. This for a role in which finding 3 relevant CVs in the current market would be a challenge. The role is seemingly an urgent one, yet they want to get it right I was told. Logic would seem to be that if they review a large number of CVs then they would feel more comfortable with the final decision…

Is it a chicken and egg situation? Do clients now expect to see a large number of CVs because their recruitment suppliers feel that sending a large number of CVs qualifies as good recruitment business? A way of showing your client that you speak to lots of candidates, have a wide network and therefore there is no need to contact a competitor?

Or do recruiters send over the volume of CVs that their clients ask for? Do corporate recruiters now expect to see a range of CVs as part of a hiring process? As a way of ensuring that they have thoroughly ‘searched’ the market?

Let me know what you think….

The Conversation That Never Sleeps….

Social media is a conversation; it’s a number of platforms, a set of tools that enables conversation, engagement, transferal of thoughts, ideas and information…

It’s New York New York…the City that never sleeps

Its Old Man River…it just keeps rolling 

It’s a neverending networking event!

So many times I hear ‘I’d like to try Twitter, give it a go, see what it’s all about, but I don’t have the time’ and I say ‘just dip in and join in the conversation…you can dip in and out, or you can stay around a bit longer, make some contacts, read some interesting stuff you won’t see anywhere else’ 

I believe it changes the way we communicate, because there’s no end! If you phone someone – a client, a candidate, a contact – then there’s a beginning and an end to the call, and if you want to move forward you need to conclude with an action. You can’t just pick up the phone an hour later and say something else. 

But with social media, there’s always a chance to pick up the conversation, anytime! Whatever you talk about, you’re engaging with people. As long as you’ve got something interesting, engaging, informative or just plain funny to say, then people won’t mind hearing from you. 

There are very few HR professionals and recruiters from the UK on Twitter, which is a shame. I would love to be able to build an online rapport with them. I speak to many in the US and chat about all sorts of things. I have often asked them ‘if I was US based, then you could well be my client or my candidate – if that was the case, how would you feel about the conversations that we have?’ 

They usually tell me that it wouldn’t make any difference, that the business and personal can easily mix…this is who I am, take me or leave me. They feel the same about Facebook. In the UK though I think it’s a bit different, it’s more…

No Facebook Please, We’re British! 

Will it change? I think it will, eventually! 

So for this post I’m going to throw down the challenge to everyone from the UK reading this who is not blogging, tweeting, contributing to groups on Linked In, or generally joining in the conversation… 

Come on in, the water’s fine….!

Good Leadership Starts Before Your People Do…Is it a Question of Respect?

I’ve been thinking about Leadership quite a bit over the last week or so, since the Leadership track at TruLondon 2, which provided some thought provoking, controversial and animated debate.

The discussions arising from this track, and in particular from one person discussing their own leadership style, have already started developing on 2 excellent blogs by Jon Ingham (a vlog, actually) and Bill Boorman – I recommend that you read them!

I often interview candidates who cite a lack of clear leadership as reasons for dissatisfaction with their jobs, and quite often that dissatisfaction seems to set in soon after starting their roles. What strikes me is that many leaders seem to get it wrong from the very beginning.

If you’re going to hire someone in to your team or company, then I believe you owe it to that person to give them every opportunity to succeed.

Five areas where leaders often come up short for new employees are:

Managing Expectations – do they really understand what job you are hiring them to do? Have you made it plain what will be expected of them? What their deliverables are? What resources will be at their disposal?

Onboarding – what happens from the moment they accept the offer? Do they feel part of the team? Is anything done to include them before they start? What induction programme have you in place? How will they be integrated into your team or your culture?

Clear vision and strategy – do your people know where the business is going? And how you want to get there? Do they know what their team has to achieve, and how they are going to achieve it?

Consistency – once there is a vision and strategy is it consistent? Nothing is more confusing than leaders who don’t think and contemplate, but who have a tendency to draw quick conclusions, act and move on.

Recognise your people as human beings with emotions, feelings and a life outside work – self explanatory, but decisions that you make that affect your new employees will also inevitably affect their families and friends. For me, one of the saddest things I heard at the TruLondon Leadership track was when a guy who seemed to run a hire and fire culture seemed almost proud that he had fired someone after 5 days as he didn’t think the guy would make it, even though this person had resigned from another job to join him…well that person had to go home and face other people (possibly a partner, maybe even children) and tell them he’d lost his job…and why.

For me it’s a question of Respect…Respect your people and they will Respect you.

What do you think? In what other areas do leaders sometimes not come up to scratch?

Networking, Learning but I still got Those Talking Gen Y Blues – TruLondon thoughts

Following last Thursday’s adrenaline rush of a blog I’m now looking back on TruLondon from a slightly more reflective angle!

There’s no denying that it was great event, and it enabled me to meet and engage with so many interesting and passionate people, from the UK and US, Canada, Holland and Switzerland. Whilst day 2 was certainly more ‘organised ‘than day 1, nothing could detract from the fact that overall there were some very insightful debates.

Three things struck me about the whole event.

Networking… it provides a fantastic networking opportunity. With a mix of HR professionals and recruiters, sourceologists and technologists, job boards and journalists, there is always someone interesting to talk to. My favourite parts are always the ‘break outs’ or the mini tracks where 2,3,4 or 5 people leave a track and start their own discussion. Through this you really get to talk ideas and experiences, sometimes without even knowing who it is you’re talking to!

Learning…  there is a lot to learn. Some of it from listening and some from asking. There is also variety between different tracks, from listening to track leaders debate amongst themselves, to debating with them and finally to those tracks where the leaders often pass their knowledge on. I sometimes wish the attendees would open up more on these and get involved, but then maybe that is something that we all need to work on in this embryonic format. I’m certainly keen to attend unconferences elsewhere to see if there are cultural differences in how we absorb information and ideas.

Got those Talking Gen Y Blues…without doubt my favourite comment of TruLondon came from Charlie Duff when her headline for Day 1 was ‘HR practitioners claim that Gen Y talk is nonsense, but can’t stop talking about it’ …and indeed they can’t!

Talk of Gen Y, the uniqueness of their position, the skills they bring to the workplace, their audacity, creativity and expectations, seemed to permeate through many tracks…and when the debate finally got its own track, then things got quite feisty – an agenda of technology, economics, sociology and geo-politics in one mass of opinions, hopes, fears and convictions.

Without getting shouted down, I’m not sure that their position is so much different to any other generation.  Every age group has wanted it all, and every age group has often had a far sharper and detailed knowledge of current technology and societal mores than their elders. (Dare I say that some of the social and political talk of change sounds not dissimilar to that we’ve read from the ‘hippy’ generation?)

What they do seem to have though is a conviction and confidence that has often been lacking before, but I think are in danger of turning themselves into a cause. However with over 20% of their age group in the UK unemployed, and with companies needing to find ways to best utilise and harness their talents and attitudes, I somehow feel I’ll be Talking Gen Y for some time yet…

All in all TruLondon was an extremely successful event, offering the chance to meet so many new people and learn so many new ideas…and leaving you wanting more. Just reading the tweets and blogs since Friday has made me realise how many people I never really properly got to talk to…

…hopefully I will next time!

Trains, Planes and Automobiles – #TruLondon and the Power of Twitter

If you organise it, they will come. And they did, from far and wide…representing recruiting, HR, technology, job boards, branding, marketing and many other disciplines. Some had laptops, some had smartphones, some had cameras, and all had a lot of ideas and passion.

I met loads of great people today, and there were plenty more that I didn’t get time to talk to. Hope to put that right tomorrow.

So exciting to put faces to names, personalities to tweets. And for me, Twitter is what today was all about. Without Twitter there wouldn’t be a TruLondon and I wouldn’t have met so many great people. I know them all from Twitter, and whilst they all feel like friends and contacts, you can’t beat meeting in person. Real face time.

As for today, it was by turns chaotic and thought-provoking, disorganised and inspiring…exactly what an UNconference should be!

I talked candidate experience.

I talked job boards.

I talked Gen Y (when do we not!)

I talked blogging.

I talked employer and employee branding.

I talked social learning.

And I met loads of intelligent, fascinating and inspiring people!

I was called a rockstar!

I was called enigmatic!

I was told I was talking BS on HR Happy Hour!

I was shouted down for making a ‘political rant’ in the Gen Y debate!

And I didn’t mind one bit!

And that’s not all…

I popped out at lunchtime and had coffee with 2 Twitter buddies, one of whom I’d never met before…she happened to be in Central London today.

This evening I went to a gig with three friends that I first met through Twitter. Turns out we all liked the same band. Midlake – an evening of glorious, cosmic country folk from Denton, Texas.

February 18th 2010 – a day when I did so much with so many people, all of whom I met through Twitter.

Friends tell me that they don’t ‘get’ Twitter. They don’t have the time and they don’t see the point. They’ve got enough friends and contacts without spending time online meeting new ones.

They’re wrong…

They should have spent today with me!

Generation Bowie – the original flexible workforce?

“Every generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it” (George Orwell)

“Talking ’bout my generation” (Pete Townsend, 1964)

‘Trying to forget your generation/I say your generation don’t mean a thing to me’ (Billy Idol, 1977)

I’m reading a lot of blogs lately concerning generational demographics, particularly looking at how the attitudes of Baby Boomers, Generation X and Generation Y differ. Now here’s my view…

I don’t believe Generations are a state of mind; they are a question of influences and experiences. Whilst we may often try and use these demographics to define workplace behaviours, their real raison d’être is to define age groups by their cultural, socio-economic and parental influences.

The cultural historians will look at the outside influences during adolescence, specifically the years 13-19, to define generational traits, and see how they impact on a whole range of behaviours, including attitudes to work. Hence the generational type they belong to is usually governed by the decade in which they were teens.

The Baby Boomers were born into post-war austerity, usually to parents who themselves had grown up in the Great Depression (the original one) and they matured during the 60s, whilst Generation X are usually seen as the ‘slacker’ generation, growing up with constant access to TV and with lives shaped by Thatcherism/Reaganomics and the rise of home computing in the 80s/early 90s. Their title, Generation X, was popularised in the novel by Douglas Coupland, written in 1991, which concerned American and Canadians who became young adults during the late 80s, yet the actual expression ‘Generation X’ was first used in 1952 and then again in 1964 to describe teenagers of loose morals and little respect in the mid 60s!

Standing back for one moment, and trying hard not to vainly squeeze oneself into the next generation down, it’s clear that these 3 ‘Generations’ cover 70 years…7 decades which have seen incredible changes and advances, with each one bearing little similarity with the last. Generation X, for example, allegedly contains everyone who will be between 30 and 50 next year.  In my opinion 3 generational classifications are not enough, and are misleading as they ignore age groups who have shown their own identities.

After all, in my quotes at the start Billy Idol clearly felt he was a different generation to Pete Townsend, yet both are considered to be Baby Boomers.

So let’s accept that the Baby Boomers grew up on the 60s, and Generation X in the 80s…yet in between there is a whole decade of very different influences that are usually ignored as being a crossover between the two. Yet meet anyone who grew up in that decade and you will find someone who is flexible and adaptable.

Anyone growing up in the UK in the 70s will tell you that this was a tough decade, underpinned by constant change, fluctuating fortunes, unrest, violence and cultural extremes…4 elections, 4 Prime Ministers, 3 day weeks, bombs on the streets, mob violence, industrial unrest and a whole spectrum of music and fashion trends..Glam, Punk, Disco, Electro…flares and drainpipes, big collars and big statements.

In a decade of such change it’s hardly surprising that people who grew up then have had careers underpinned by change…interview someone who was a teen in the 70s and it’s likely that they will have had many different careers, utilising a whole range of skills and competencies, and their development has been marked by change and a restless quest for new experiences.

This generation has no badge, no obvious name, neither Baby Boomers nor Gen X; yet in the workplace they have shown themselves to be the original flexible workforce. Adaptable, open to change and new ideas, hard working, constantly looking to improve and gain new experiences, not scared to take a step into the unknown…restless and always looking for something new.

Well, I’ve decided to give them a name… a tag that recognises their unique influences.

I’m going to use a cultural icon who defined the 70s…high work rate, constant change and re-invention, always ready to try something new and never standing still.

Ch…ch…ch…ch…changes

From now on I will call them Generation Bowie…or BowieGen if you like…the original flexible workforce!

What do you think?

I Got a Headhunt Call…Lucky Me? Not!

I say a headhunt call, but maybe just saying I was approached would be a better description, mind you I daresay that the guy doing the approaching probably thought he was headhunting.

Not sure that any of what follows would be overly familiar to the track leaders at TruSource but unfortunately too much ‘sourcing’ goes like this….

It was a depressing experience. Switchboard had a call for me. Someone who would only give his first name and who claimed he knew me. They put him through…

…and he introduced himself and launched straight into a pitch, how he was recruiting for a client who was looking for an HR recruiter to join and grow their business at the senior end…he gave me a range of basic salaries (I commented that it didn’t sound a particularly attractive range and he DISAGREED with me, saying ‘from what I hear it’s good for the market’)..the commission scheme is really good (he said this twice) his client had recently merged with another group (so I kinda now knew who they were) and now had more clients to whom they could offer HR recruitment (but he also said that it would suit a strong sales person), apparently I could join as a solo recruiter or I could manage a small team it was up to me (hey they’ve really nailed their structure and talent development programme) and then he asked if he could take my mobile number so that he could ring me outside work and discuss it more. He never actually asked me if I was interested or if I actually WANTED to talk about it more, he just presumed…

The interesting part for me was that he said he found me on Linked In, thought I had a good profile and was the kind of person he was looking for, so I had 2 questions for him:

What made me so relevant?

What did he think of what I wrote on my blog and did this fit in with his client’s values?

He couldn’t really answer either. What made me relevant, apparently, was that I was an HR recruiter who had previously also worked in Recruitment to Recruitment (though he couldn’t explain the relevance of that) and as for the blog, well no he hadn’t read it…and where was it? Er, well it’s there, on my LI profile.

Had he bothered to properly read my profile and follow the link he would have seen that my most recent blogpost opened with ‘I really love working as part of the Stopgap Group, not least because…’ now you would have thought that if someone REALLY wanted to headhunt ME then they may find this fairly relevant.

Surely if you want to try and seriously approach someone who has just written publicly about how much he loves the company he works for, then I suspect you need a slightly different opening than the scattergun headrush of basics, commission, selling in to new clients etc.. For a start it may actually require a MATCH between me and what the client could offer.

A cursory read of some of my other blogposts would have further enlightened him to the fact that values, service, reward for feedback and a move away from the traditional sales model were all important to me…his time could probably have been more profitably used seeing if his client could offer these to me.

I blogged a couple of months ago about whether recruiters really get social media as most just seemed to think LinkedIn and Twitter were there to find more candidates to headhunt…and 2 months on I’m still wondering!

Now, I’m not looking for a headhunt approach and I’m very happy where I am, but had I been in a position where the call was more welcome then I would like to think that through Linked In, this blog, Twitter and participation in events like TruLondon, there was enough readily available information on me, my thoughts and my style, to enable a rather more intelligent, engaging and personal approach …

Maybe I’m expecting too much…

5 Guiding Principles for a Modern Recruitment Business

I love working as part of the Stopgap Group, not least because it’s a values driven business that places the welfare of its people and the quality of service given to clients and candidates at the very top of its priorities. Consultants have always been rewarded on feedback – since the day the business was launched 17 years ago – and we always look for consultants with who have compassion, a real interest in people and a genuine desire to make a difference, rather than just sales skills.

We’re empowered too, and all encouraged to contribute to the future direction of the business…a group of us will be embarking on a series of Blue Ocean Strategy planning exercises with the management team, and a similar group have recently been entrusted with redefining our core values.

That’s right, no-one is hitting us with harder targets, tightening KPIs and threats over not making fee forecasts…they’re asking us to help shape everything that the business stands for and how it will operate in the future.

And we’re now looking to the future with a new set of Guiding Principles which I believe should be at the heart and soul of a successful modern recruitment business:

Daring

Passionate

Integrity

Collaborative

Agile

Here’s my view of how we can use them in recruitment:

Daring – Audacious and bold, not afraid to challenge, be it career expectations or a client brief. Actively taking a path less travelled if it helps you get where you want to be and not being afraid of change if it is needed to help you get there.

Passionate – Need to feel a passion about the whole process, candidates’ careers and clients businesses and be committed to finding the right cultural fit and the right career development. Always be prepared to go the extra mile and have the drive and determination to succeed.

Integrity – A genuine interest in people as human beings, and appreciation of the need for honesty, openness and respect. Brave enough to challenge but in a sensitive, caring way. Building lasting, sustainable relationships. Basically, it’s about genuinely caring.

Collaborative – Our Company isn’t a place that is interested in ranking boards, competitiveness or egos but is an inclusive, all-embracing culture which helps us communicate. Whether dealing with a client, candidate or colleague, there should be a commitment to an unfaltering, consultative approach.

Agile – Adapting, evolving, flexible and not tied to any tired processes.  Ready to respond to any issue. This constant evolution is needed to meet the demands of clients, candidates and colleagues in a fluctuating, demanding market.

So what do you think?

What principles have you adopted, and what principles would you like your recruiters to adopt?

I’ll be co-hosting the ‘Future of Recruitment’ track at TruLondon and it would be good to share your thoughts.

All Tomorrow’s Parties – what TruLondon and Unconferences mean to me

The first time I read about unconferences three words sprang to mind – ‘All Tomorrow’s Parties’

Those three words mean two things to me (and no doubt a lot of other rock fans) – an iconic song from the Velvet Underground debut album and an alternative music festival, which runs every year as an antidote to more corporate music festivals.

Both encompass the spirit of everything that I believe unconferences should be, and none does it better than TruLondon.

I will explain…

The Song

One of Lou Reed’s greatest early songs, its lyrics were inspired by Reed watching the groups of people who gathered around at Andy Warhol’s parties, particularly at his studio The Factory.

Reed said : I watched Andy. I watched Andy watching everybody. I would hear people say the most astonishing things, the craziest things, the funniest things….

Now if you were at TruLondon1 you have to admit that this conjures up a recognisable mental picture…one bought to life by the pictures of Sara Headworth and Jill Elswick

Could it be that Bill Boorman is the Andy Warhol of social recruiting…??!

Still need convincing?  Try…

The Festival

This was named after the song and was founded in 1999 as an alternative to larger, more corporate festivals like Glastonbury and Reading.  It takes place in a holiday camp, an environment much more intimate that the usual stadium or large field. An artist, usually a musician, but also visual artists like Matt Groening, curates the festival, inviting their favourite bands and artists to play…crucially the organisers and bands stay in the same accommodation as the fans, mingling and talking, a truly multi-national experience. Setlists are usually driven by the fans. It’s a bit like an unfestival!

Any of this sound familiar??  To me this attitude represents the essence of an unconference, and TruLondon represents it best. Everyone mingling and talking, no pre-determined agendas..

and guess what…

the ATP format is so successful that it now takes place twice a year in the UK, and in the US, and last year travelled to Australia…still sounding familiar??!!

To mark the 10th anniversary of the festival a film was released. It was put together using material generated by the fans and musicians themselves, on a whole range of formats including Super 8, camcorder and mobile phone…’to capture the uncompromising spirit of a parallel music universe’

So on 18/19 Feb come and enjoy, talk and mingle, debate and challenge, meet as many people as you can, indulge in the uncompromising spirit of a parallel HR and Recruitment universe…

..and don’t forget to smile at the camera…

because I’ll see you all at the movie launch in 2020!!…