It started with Blue Monday. Not the New Order song, but some pseudoscience, with a complex mathematical formula, created to try and sell holidays by convincing us that one of the Mondays in January is the most depressing day of the year – due to be the 26th this year. Few take much notice of it now.
Recruiters don’t like to be outdone so we have our own version – Massive Monday. Its the first Monday of the year when everyone and their mother returns to work to start searching for a new job. And the evidence? The UKs biggest job board say that it’s the day that they get most traffic. Interestingly it’s also the same day they usually launch their new TV advertising campaign – this year is no different. Having worked for a job board I can vouch for the fact that a new burst of TV advertising produces a big spike in traffic.
Supposedly its the day we all look for new jobs. Or its the day we all quit our jobs. Or is it the day we switch jobs?
This year the Massive Monday bandwagon was rolling early. Reed themselves have a book to promote. And in a first you can now pay for a Massive Monday report, which will let you know which of your staff are likely to look for another job on the 5th January – and what you can do to keep them.
The first Monday of a new year for most recruiters isn’t traditionally about floods of applications but more than likely involves checking that all new starters have started, interview processes that were ongoing before Christmas are still moving ahead, candidates who had accepted offers before the break haven’t changed their minds, live briefs from late last year are still live…and many more such pressing concerns.
The Massive Monday noise sounds very outdated. Recruitment is no longer about driving volume applications, whilst job hunting is more nuanced than a knee jerk search of job boards to find lots of roles to apply to.
The pressing concerns for recruiters are pipelines, employer brand, hiring manager expectations, dealing with skill shortages, candidate experience, streamlining the application process, developing new routes to market. Reinventing talent acquisition. For agency recruiters it’s also about becoming a strategic business partner, knowing their market, offering insights and perspectives, being part of a tight supply chain, building networks.
New Year New You? New Year New Career? Massive Monday? All sounds like a bygone era.
Recruitment’s evolving. It’s about time the job hunting narrative did too.
(Image via John Rensten)