Tag: artificial-intelligence

How AI Can Help Create Purpose Driven Work

There can be little doubt that AI has the capability to reshape organisations, giving businesses of all sizes an opportunity to use it not just for efficiency but to help foster a purpose-driven work culture, that can lead to better retention, higher engagement and more meaningful work.  Responsible AI integration will also help to empower employees and enhance collaboration, maintaining ethical and human-centred values within businesses.

In the coming weeks I’ll be speaking at HR Tech Europe, CIPD Scotland, In House Recruitment Expo and the inaugural Employee Xperience Expo and, perhaps unsurprisingly (!), amongst the topics I’ll be talking about will be the need to maintain humanity and human connection in an AI world, how we can harness AI to create meaningful work experiences, and the best ways to leverage AI for better recruitment.

From the various conversations I’ve had and research I’ve seen whilst preparing, I’m putting together some of the ways in which AI can help to create purpose driven work, and I’m sharing a few of them here. Let me know what you think.

Defining Purpose with AI

A strong purpose is the foundation of any thriving and meaningful workplace culture, and AI can help organisations refine their mission by providing data-driven insights into employee engagement, customer needs, and societal impact. AI-powered analytics can be used to align business goals with core values, ensuring that every decision supports a broader mission beyond profits.

For example, AI-driven employee sentiment analysis can gauge how well employees connect with the company’s mission. By tracking engagement patterns, leadership can identify areas where cultural reinforcement might be needed and make real-time adjustments to help strengthen alignment with company purpose.

Enhancing, Not Replacing, Human Work

One of the most recurring significant concerns about AI is job displacement. However, when implemented carefully, AI should be used to enhance rather than replace human work. By automating repetitive and time-consuming tasks, AI allows employees to focus on more meaningful, creative, satisfying and strategic contributions.

One straightforward example comes from customer services and the way AI-powered chatbots can handle routine customer inquiries, freeing up time for customer service representatives to engage in more personalised interactions that can lead to better outcomes and customer retention.

Similarly, AI-driven project management tools can streamline workflows, allowing employees to concentrate on innovation and problem-solving rather than administrative tasks.

Promoting Human-AI Collaboration

Rather than fully automating processes, AI should function as more of an assistant or support to the human workforce. The best AI applications can enhance decision-making, and offer insights that complement and support human judgment.

One example from hiring is that AI-driven recruitment tools should be able to help HR teams identify the best candidates, leaving human recruiters to assess cultural fit and emotional intelligence. AI-powered data analytics can provide business leaders with real-time insights, but final decisions should take into account human expertise and perceptions, and ethical considerations.

Improving Employee Wellbeing and Experience

Important ways in which AI can help promote employee wellbeing and help improve the employee experience are by optimising workloads, personalising career development, and identifying burnout risks. AI-driven HR platforms can recommend learning opportunities specifically tailored to an individual’s career aspirations and skills, which would help drive a culture of personal and professional up-skilling and growth.

And AI-powered wellness programs can analyse work patterns and suggest breaks or workload redistribution, which can help employees maintain a healthy work balance.

AI offers a real opportunity to create workplaces that are not only efficient, effective, supportive and also purpose-driven. By using AI to enhance meaningful work, support ethical decision-making, and empower employees, organisations can build cultures that inspire and sustain long-term engagement.

Ultimately, AI should be seen as a tool that amplifies human potential rather than replaces it. When integrated carefully, AI can help companies create work environments where employees feel engaged, valued, supported, and have a real sense of connection with the organisational purpose.

Hope I get to see some of you at the various events I’ve mentioned. Would be great to grab a coffee and find out what you see as the role of AI in creating and enhancing purpose driven work!

Thoughts and Conversations From HR Technology Conference & Expo 2024

I thoroughly enjoyed the recent HR Technology Conference & Exposition. For me it was certainly the best of the 3 post-covid events and had a real energy and dynamism with lots of conversation and interaction. The Expo floor was full, and whilst certain topics (I’m looking at you AI!) seemed to dominate many of the chats there was – for me – a clear liveliness around making better workplaces, using data to gain real insights to help and support, and a focus on the role of leadership to guide during uncertain business – and political – times.

Five things stood out for me:

Retention as the New Recruitment

I see a noticeable shift toward focusing on employee retention rather than solely recruitment. Investment in employee experience, engagement, and well-being is now a major priority for organisations. I have been talking about this trend quite a bit this year and certainly those I spoke to at HR Tech agreed that their focus had shifted towards retention.

Upskilling and Enablement

Organisations are increasingly focused on supporting their employees’ development by providing opportunities for upskilling and enabling them to be their best selves at work, especially in a time of global uncertainty. People want access to what they need to know, as and when they ned to know it, and organisations are investing in this.

Impact of AI on Engagement

While AI can offer significant productivity and efficiency gains, I am concerned that it could diminish employee engagement by taking over tasks that people enjoy, potentially leaving them with less fulfilling work. We do need to be careful about how we use AI to replace creative and more human tasks.

AI’s Role in Sentiment Analysis

I see AI being increasingly used for sentiment analysis and gaining insights into how employees feel, which helps leaders and managers better understand the workforce’s mood and engagement. There is a definite shift towards gaining better understanding of who our people are thinking and feeling and the positive impact of tools such as recognition.

Putting the Humanity into Human Resources

This is something I’ve been speaking about this year and it was good to talk with attendees and vendors who see the need for a more personal, human approach to how we hire, engage and retain our people. I think that while we are still exploring ways in which AI can help us understand things like mood and sentiment, we need to be able to trust it, though I do remain a bit sceptical about potential over-reliance on AI for decision making without ensuring depth and understanding behind its recommendations.

During the event I was able to record a podcast episode on HR Happy Hour with my friends from H3 HR Advisors Trish (McFarlane) Steed and Steve Boese about what we had seen at HR Tech that had impressed us and what we thought the future might hold.

You can listen to our full conversation here:

HR’s Role in Embracing the Future of Work

How is work evolving? What roles will Generative AI, taskification, the skills agenda and job disruption play in reshaping the future talent market? How can we create high value work? And what might future workforce dynamics look like?

Last year I was involved in a simulation run by business consultancy Wikistrat for Upwork in which I joined with a number of analysts, practitioners and consultants to map out a number of potential scenarios for the future of work – taking into account what we know about emerging technology, evolving trends and the preferences and priorities of the current and future workforce.

We came up with a number of potential outcomes using different frameworks and in a recent podcast chat I had with Kelly Monahan, Ph.D. Managing Director of Upwork‘s Research Institute, we talked about the the various trends and HR’s potential role in guiding the reinvention of work.

Accelerated Pace of Business and the Impact of Gen Z

It’s hard to look at how the future of work may develop without acknowledging the current exponential acceleration of all business operations fuelled by evolving tech. This pace of change needs real-time data insights to help inform decision-making, particularly within the HR team. The entry of Gen Z into the workplace will lead to further change – with Kelly Monahan anticipating that they will challenge traditional business norms and practices, and question the purpose of work, which could lead to fundamental shifts in organisational values.

Generative AI and Job Disruption

The advent of generative AI has been transformative but has capabilities taking us way beyond automation. Kelly emphasised how AI really acts as a catalyst, accelerating the development of allied technologies like IoT and 5G, which will require a re-evaluation of job roles, skills and work processes.

Taskification has emerged, and organisations need to start deconstructing their job roles into specific tasks and skills, potentially promoting more fluid work arrangements. Addressing the exponential growth in the number of tasks and skills needs to be high on HR’s learn ing and development agenda.

Up-skilling and Multiplexing Workforces

Responding to these evolving job landscapes will require continuous up-skilling to help effectively navigate any disruption bought about by technology or social change. This will lead to more ‘multiplexing’ – enabling workers to apply diverse skills across departments and tasks, that can boost organisational agility and resilience.

Community Formation and Digital Identities

As organisations evolve in this way, workers are likely to find identity and belonging through digital communities rather than traditional organisational structures. This could have a big impact on engagement, retention and experience as these communities, or digital hubs, are likely to provide cross-functional collaborative opportunities that transcend company, geographical and industry boundaries.

AI’s Impact on High-Value Work

One consequence of Generative AI is the elevation of the complexity and value of work. Kelly Monahan, Ph.D. talked about an increase in high-value projects, for which skilled workers will look for rewards and wage premiums. However, this shift also emphasises the need for continuous skill development if organisations are to remain competitive, which requires support for learning and development as well as recognition and financial rewards.

Grey Rhino vs. Black Swan: Proactive Adaptation

We talked about whether AI was ’a ’Black Swan’ or a ’Grey Rhino’ event. Ultimately it is a Grey Rhino – having a gradual impact that needs proactive adaptation rather than reactive responses. The emphasis is on organisations – particularly HR leaders – to prioritise understanding the evolving challenges their businesses face and navigate future workforce challenges effectively by restructuring work processes, and facilitating upskilling.

In essence, it’s essential for organisations to embrace agility and up-skilling, and transform job structures, in a landscape of ever evolving technology. This can then give HR leaders the platform to help ensure their businesses remain competitive and successful in navigating the future of work, whilst negating the potential for insecurity and instability in future talent markets.

You can listen to my full conversation on this episode of the HR Means Business podcast: