The Busy Brigade

‘We’re busy doin’ nothin’               

Workin’ the whole day through

Tryin’ to find lots of things not to do

We’re busy goin’ nowhere

Isn’t it just a crime

We’d like to be unhappy, but

We never do have the time’     

It’s a busy old world on social media platforms. So little time, so many things to do. Barely a day goes past without a succession of business people tweeting or updating their Facebook pages to say how busy they are.

Some late afternoons we get #notenoughhoursintheday

Most Friday’s we get #notenoughdaysintheweek

We’re all familiar with status updates that go something like :

‘5pm already…how did that happen?’

‘Today’s Friday?…where did the week go?’

‘December…what happened to this year?’

My favourite was the solo recruiter who broadcast ‘I’m so busy these days. Seriously, if there were more hours in the day I still wouldn’t get everything done’

I always wonder what they are trying to tell us. I guess it’s that they’re very busy so have taken a bit of time out of their busy day to let everyone know how busy they really are. But then what’s the point?

You see, a lot of the people telling us that they are so busy are also out there looking for new business, and this is where I don’t get it, because if you have to publicly state how busy you are then in my book:

  • You are understaffed, or
  • Badly organised, and probably
  • Have too much work on, so
  • You are unlikely to give new business your best attention, as
  • You would be spreading yourself too thinly, which means
  • New clients may receive a poor service, in which case
  • Why not go to the guy who isn’t crazy busy and may be able to make you feel like the most special client in the world…like they cherish the opportunity to work on your business

It all seems a bit macho, like a corporate game of chicken…first one to blink say that they’ve got a bit of spare capacity is the loser.

What I find strange is that outside of work the really busy people are the ones we tend not to hear from….as in

‘Sorry I’ve been quiet recently, it’s just been so busy/there’s been so much going on/been so hectic I haven’t had any time’

Recently I saw a career coach tweet out ‘First client has cancelled. Really pleased, I can catch up on some admin’. I’m not sure if she thought about the signal that she was sending out but without clients she wouldn’t have a business so maybe her time would be better spent not broadcasting to other clients that she is pleased when they cancel.

It’s all about the message really, so next time you feel the need to use social media to broadcast that you’re really very, very busy remember that many different people will be reading and interpreting.

And don’t forget…

There’s a big difference between being busy and doing business…just because you achieve the first part doesn’t necessarily mean that the second part follows

Take it away Bing…