Tag: Recruiting

Generation Standby…do you Home from Work??

I love a Generational classification. Readers of this blog would have seen me write about Boomers, Generations X, Y and R and even create my own…Generation Bowie.

So I couldn’t resist the chance to write about Generation Standby…not least because this one has little to do with when you were born. It probably covers many of us.

This is the generation of workers who are socially and technologically never disconnected. They never fully switch off from either home or work and expect flexibility from employers in return for longer working hours.

They don’t have a problem with this, because they balance it with ‘homing’ from work – performing personal tasks such as checking social networks, e-mail, shopping online.

Sound familiar? Can anyone identify with this?

I read this mainly from a survey by software security company Clearswift, and some findings that interested me are:

–        66% of all employees who ‘home from work’ say they make the time up by working later or through lunch

–        Men are more likely than Women to ‘home from work’…higher percentages for checking social networking, dealing with personal e-mails and shopping online

–        79% said over and above the role and salary, the most important thing in a job was being trusted to manage their own time, and being trusted to use the internet as they wish

I’ve often thought that companies need to give employees more flexibility and trust, whether it’s how they use social media for work (primarily blogging) or how they manage their time whilst at work, so was not surprised that almost 4 out of 5 want that flexibility.

I did read a blog late last year (sorry there’s no link, but I can’t remember where I read it, maybe someone can post a link) where one of the predictions for social media this year was that employees will begin to expect ‘Social Media Breaks’ for a few minutes 3 or 4 times during a day…a bit like ‘Cigarette Breaks’ used to be. Grab a coffee and take 5/10 minutes out to see what people are saying…

…it would certainly require a leap of faith from employers.

What is clear is that technology has offered us a completely new way of working…longer hours maybe, flexible locations definitely, but it’s also a different kind of work where we are socially and technologically always connected.

I’m interested to know how employers are going to adapt to this…any ideas?

Simply The Best?…What Makes a Great Recruiter

Years ago I worked in sales recruitment. Every Friday we finished at 5pm and then sat in a circle and took it in turns to review our week. We gave ourselves a score out of 10 and then we each voted for our ‘Consultant of the Week’. Inevitably the most votes always went to the consultant who had made the most fees. Very occasionally the group would recognise the closing of a particularly difficult assignment, or the winning of a retainer against the odds, but those occasions were rare.

The biggest biller was always the best recruiter.

If someone said ‘he’s a good recruiter’ you knew they meant ‘he’s a big biller’

Times change…my sales recruitment experience was before e-mail, job boards, unprecedented boom and bust, and social media… so now I wonder

What makes a good recruiter in 2010?

Maybe it’s still the biggest biller? Other recruiters, managers and directors will still recognise the bottom line, the recruiter that not just hits their targets but surpasses them. During my years in recruitment to recruitment I often heard these people referred to as ‘billing machines’. I always found this an odd description, somehow dehumanised as if great recruiters are mechanical without compassion or emotion.

How about the most contacts or the biggest network…the Largest Community? Making placements historically pays the bills, but moving forward might we need to find other ways to monetise our networks? Great recruiters should build great relationships and it may well be that focusing on closing individual deals somehow turns attention away from the value of the wider network. A lot of effort goes in to developing relationships that may or may not result in a deal…information, knowledge, ideas, networking, introductions and referrals. If we cling to the traditional billing model are we in danger of giving away what we should monetize and trying to monetize what we should give away?

Perhaps it will be the best feedback, which should give rise to the most referrals? I’ve written at length how I am rewarded on feedback, and it would appear that a number of other recruitment businesses are adopting an element of client/candidate feedback in their incentive schemes. There’s little doubt that giving a consultative, positively different experience to candidates and clients, transparent and honest, managing expectations and delivering what you promise to the timescale you agreed, will result in recommendations and referrals…and there is no better client or candidate than one that has been recommended to you.

So who would you now salute now as being a great recruiter…?

The big biller….

The networking community builder….

The deliverer who gets the best referrals and recommendations…

There are those who would say that all 3 go together, that big billers will automatically be good networkers and deliverers, but I’m not so sure. During my time working in recruitment, especially when placing recruiters, I have met and worked with quite a few contingency ‘big billers’ and I have to say that often they aren’t the most engaging of people. Usually they are motivated by the deal, the commission, and their methodology can be quite transactional…many times I have referenced someone to be told that their relationship skills are somewhat lacking but they display a determination that pulls them through, often to the detriment of colleagues.

Interestingly, the recruiters who make the best matches, whose candidates succeed most in their new roles, aren’t always the biggest billers precisely because their placements stick. They get recommendations and referrals but their success often negates recurring business.

My view is that networking, community building and reputation will drive success in the future, as the traditional transactional sales model gets squeezed. For now, we still monetise what we do in the same way we always have however I believe that this will change.

Let me know what you think? Shoot me down or give me your own view…as recruiters and HR professional one thing I know we aren’t is shy!!

(This post originally appeared on RecruitingBlogs)

Never Mind The Quality…Feel The Width

Although I believe it was created for a TV sitcom, the phrase ‘Never Mind The Quality…Feel The Width’ has long been used as an expression signifying quantity over quality.

It certainly neatly summarises many modern recruiters…but I wonder if they are entirely to blame?

Volume and speed seem to have taken over from matching and selection, from the ‘throw as many CVs their way and they’re bound to hire someone’ approach of many 3rd party recruiters to the ‘have you got any more CVs, I don’t think that we’ve seen enough’ procrastination of many internal recruiters/hiring managers.

To an extent, recruiters have largely helped to bring this on themselves for four main reasons:

1)      Not really understanding their market, nor taking a detailed, qualified brief, has led to a service model where sending a number of CVs and letting the client select who to interview is often now the norm

2)      Not properly sourcing for a specific role, but just posting an ad on a job board leads to numerous responses which lazy, or heavily sales targeted, recruiters can’t really be bothered to properly assess

3)       Recruiters’ KPIs in many agencies include numbers of CVs sent per vacancy or number of ‘send outs’ per candidate as metrics. Too many consultants look at a new vacancy as an opportunity to send out a number of CVs.

4)      In an attempt to seal an exclusive vacancy, recruiters are often encouraged to offer a number of CVs to a client as a way of closing off the need for that client to brief a competitor.

But don’t run away with the idea that this is necessarily all the fault of recruiters…

…how many times do you hear a client say ‘there must be someone else out there’ or I can’t believe that there aren’t more candidates looking at the moment’…

I spoke to an internal recruiter the other day regarding a difficult to fill senior contingency role and was told that the 2 key decision makers wanted to review a large number of CVs – 20 had been mentioned – to ensure that they had really covered the market. This for a role in which finding 3 relevant CVs in the current market would be a challenge. The role is seemingly an urgent one, yet they want to get it right I was told. Logic would seem to be that if they review a large number of CVs then they would feel more comfortable with the final decision…

Is it a chicken and egg situation? Do clients now expect to see a large number of CVs because their recruitment suppliers feel that sending a large number of CVs qualifies as good recruitment business? A way of showing your client that you speak to lots of candidates, have a wide network and therefore there is no need to contact a competitor?

Or do recruiters send over the volume of CVs that their clients ask for? Do corporate recruiters now expect to see a range of CVs as part of a hiring process? As a way of ensuring that they have thoroughly ‘searched’ the market?

Let me know what you think….

The Conversation That Never Sleeps….

Social media is a conversation; it’s a number of platforms, a set of tools that enables conversation, engagement, transferal of thoughts, ideas and information…

It’s New York New York…the City that never sleeps

Its Old Man River…it just keeps rolling 

It’s a neverending networking event!

So many times I hear ‘I’d like to try Twitter, give it a go, see what it’s all about, but I don’t have the time’ and I say ‘just dip in and join in the conversation…you can dip in and out, or you can stay around a bit longer, make some contacts, read some interesting stuff you won’t see anywhere else’ 

I believe it changes the way we communicate, because there’s no end! If you phone someone – a client, a candidate, a contact – then there’s a beginning and an end to the call, and if you want to move forward you need to conclude with an action. You can’t just pick up the phone an hour later and say something else. 

But with social media, there’s always a chance to pick up the conversation, anytime! Whatever you talk about, you’re engaging with people. As long as you’ve got something interesting, engaging, informative or just plain funny to say, then people won’t mind hearing from you. 

There are very few HR professionals and recruiters from the UK on Twitter, which is a shame. I would love to be able to build an online rapport with them. I speak to many in the US and chat about all sorts of things. I have often asked them ‘if I was US based, then you could well be my client or my candidate – if that was the case, how would you feel about the conversations that we have?’ 

They usually tell me that it wouldn’t make any difference, that the business and personal can easily mix…this is who I am, take me or leave me. They feel the same about Facebook. In the UK though I think it’s a bit different, it’s more…

No Facebook Please, We’re British! 

Will it change? I think it will, eventually! 

So for this post I’m going to throw down the challenge to everyone from the UK reading this who is not blogging, tweeting, contributing to groups on Linked In, or generally joining in the conversation… 

Come on in, the water’s fine….!

Trains, Planes and Automobiles – #TruLondon and the Power of Twitter

If you organise it, they will come. And they did, from far and wide…representing recruiting, HR, technology, job boards, branding, marketing and many other disciplines. Some had laptops, some had smartphones, some had cameras, and all had a lot of ideas and passion.

I met loads of great people today, and there were plenty more that I didn’t get time to talk to. Hope to put that right tomorrow.

So exciting to put faces to names, personalities to tweets. And for me, Twitter is what today was all about. Without Twitter there wouldn’t be a TruLondon and I wouldn’t have met so many great people. I know them all from Twitter, and whilst they all feel like friends and contacts, you can’t beat meeting in person. Real face time.

As for today, it was by turns chaotic and thought-provoking, disorganised and inspiring…exactly what an UNconference should be!

I talked candidate experience.

I talked job boards.

I talked Gen Y (when do we not!)

I talked blogging.

I talked employer and employee branding.

I talked social learning.

And I met loads of intelligent, fascinating and inspiring people!

I was called a rockstar!

I was called enigmatic!

I was told I was talking BS on HR Happy Hour!

I was shouted down for making a ‘political rant’ in the Gen Y debate!

And I didn’t mind one bit!

And that’s not all…

I popped out at lunchtime and had coffee with 2 Twitter buddies, one of whom I’d never met before…she happened to be in Central London today.

This evening I went to a gig with three friends that I first met through Twitter. Turns out we all liked the same band. Midlake – an evening of glorious, cosmic country folk from Denton, Texas.

February 18th 2010 – a day when I did so much with so many people, all of whom I met through Twitter.

Friends tell me that they don’t ‘get’ Twitter. They don’t have the time and they don’t see the point. They’ve got enough friends and contacts without spending time online meeting new ones.

They’re wrong…

They should have spent today with me!

I Got a Headhunt Call…Lucky Me? Not!

I say a headhunt call, but maybe just saying I was approached would be a better description, mind you I daresay that the guy doing the approaching probably thought he was headhunting.

Not sure that any of what follows would be overly familiar to the track leaders at TruSource but unfortunately too much ‘sourcing’ goes like this….

It was a depressing experience. Switchboard had a call for me. Someone who would only give his first name and who claimed he knew me. They put him through…

…and he introduced himself and launched straight into a pitch, how he was recruiting for a client who was looking for an HR recruiter to join and grow their business at the senior end…he gave me a range of basic salaries (I commented that it didn’t sound a particularly attractive range and he DISAGREED with me, saying ‘from what I hear it’s good for the market’)..the commission scheme is really good (he said this twice) his client had recently merged with another group (so I kinda now knew who they were) and now had more clients to whom they could offer HR recruitment (but he also said that it would suit a strong sales person), apparently I could join as a solo recruiter or I could manage a small team it was up to me (hey they’ve really nailed their structure and talent development programme) and then he asked if he could take my mobile number so that he could ring me outside work and discuss it more. He never actually asked me if I was interested or if I actually WANTED to talk about it more, he just presumed…

The interesting part for me was that he said he found me on Linked In, thought I had a good profile and was the kind of person he was looking for, so I had 2 questions for him:

What made me so relevant?

What did he think of what I wrote on my blog and did this fit in with his client’s values?

He couldn’t really answer either. What made me relevant, apparently, was that I was an HR recruiter who had previously also worked in Recruitment to Recruitment (though he couldn’t explain the relevance of that) and as for the blog, well no he hadn’t read it…and where was it? Er, well it’s there, on my LI profile.

Had he bothered to properly read my profile and follow the link he would have seen that my most recent blogpost opened with ‘I really love working as part of the Stopgap Group, not least because…’ now you would have thought that if someone REALLY wanted to headhunt ME then they may find this fairly relevant.

Surely if you want to try and seriously approach someone who has just written publicly about how much he loves the company he works for, then I suspect you need a slightly different opening than the scattergun headrush of basics, commission, selling in to new clients etc.. For a start it may actually require a MATCH between me and what the client could offer.

A cursory read of some of my other blogposts would have further enlightened him to the fact that values, service, reward for feedback and a move away from the traditional sales model were all important to me…his time could probably have been more profitably used seeing if his client could offer these to me.

I blogged a couple of months ago about whether recruiters really get social media as most just seemed to think LinkedIn and Twitter were there to find more candidates to headhunt…and 2 months on I’m still wondering!

Now, I’m not looking for a headhunt approach and I’m very happy where I am, but had I been in a position where the call was more welcome then I would like to think that through Linked In, this blog, Twitter and participation in events like TruLondon, there was enough readily available information on me, my thoughts and my style, to enable a rather more intelligent, engaging and personal approach …

Maybe I’m expecting too much…

5 Guiding Principles for a Modern Recruitment Business

I love working as part of the Stopgap Group, not least because it’s a values driven business that places the welfare of its people and the quality of service given to clients and candidates at the very top of its priorities. Consultants have always been rewarded on feedback – since the day the business was launched 17 years ago – and we always look for consultants with who have compassion, a real interest in people and a genuine desire to make a difference, rather than just sales skills.

We’re empowered too, and all encouraged to contribute to the future direction of the business…a group of us will be embarking on a series of Blue Ocean Strategy planning exercises with the management team, and a similar group have recently been entrusted with redefining our core values.

That’s right, no-one is hitting us with harder targets, tightening KPIs and threats over not making fee forecasts…they’re asking us to help shape everything that the business stands for and how it will operate in the future.

And we’re now looking to the future with a new set of Guiding Principles which I believe should be at the heart and soul of a successful modern recruitment business:

Daring

Passionate

Integrity

Collaborative

Agile

Here’s my view of how we can use them in recruitment:

Daring – Audacious and bold, not afraid to challenge, be it career expectations or a client brief. Actively taking a path less travelled if it helps you get where you want to be and not being afraid of change if it is needed to help you get there.

Passionate – Need to feel a passion about the whole process, candidates’ careers and clients businesses and be committed to finding the right cultural fit and the right career development. Always be prepared to go the extra mile and have the drive and determination to succeed.

Integrity – A genuine interest in people as human beings, and appreciation of the need for honesty, openness and respect. Brave enough to challenge but in a sensitive, caring way. Building lasting, sustainable relationships. Basically, it’s about genuinely caring.

Collaborative – Our Company isn’t a place that is interested in ranking boards, competitiveness or egos but is an inclusive, all-embracing culture which helps us communicate. Whether dealing with a client, candidate or colleague, there should be a commitment to an unfaltering, consultative approach.

Agile – Adapting, evolving, flexible and not tied to any tired processes.  Ready to respond to any issue. This constant evolution is needed to meet the demands of clients, candidates and colleagues in a fluctuating, demanding market.

So what do you think?

What principles have you adopted, and what principles would you like your recruiters to adopt?

I’ll be co-hosting the ‘Future of Recruitment’ track at TruLondon and it would be good to share your thoughts.

Do People Still Buy People First??

“People buy People first and everything else after…”

That was the very first piece of advice given to me on my first day in recruiting, also my first day in professional sales. The role was in a candidate driven sector, a niche market with about 100 potential major clients and a lot of potential candidates. Oh, and a lot of competitors too! Developing relationships with candidates, from the time they first make contact with you, through their first meeting with you and the process of arranging interviews, briefings and feedback, to the eventual decision, meant taking time to build up the relationship and trust. I quickly realised that in a specialist sector your candidates become clients and your clients become candidates.

Last week I interviewed 2 very strong, senior candidates, both had contacted me speculatively with their CVs, and at the end of each meeting they both thanked me for having called them and arranged to meet them. I found it strange, as I would have assumed that candidates of their calibre would be on the radar of most HR recruiters, but both told me that they had difficulty even getting their CVs acknowledged, let alone getting phone time with a recruiter. To get a face to face interview, without a specific role to discuss, was impossible… except for me. Now both these candidates have had recruitment as one of their functions, and both have hired many HR staff in the past, yet even recruiters who they have briefed before don’t seem to want to talk to them.

One of them then said….

“I’m not sure if recruiters realise that candidates want to interact with a person, not a website”

Which kind of takes me back to my starting point…people buy people first…and I’m wondering if, in this social media driven, job board oriented, brave new recruiting word of communities and networks, this is still true.

Maybe we need to personalise our processes more…our Candidate Care Team recently sent an e-mail to a candidate whom they couldn’t reach by phone to let him know why he wasn’t suitable for a role he had applied for…he replied…

“Thank you for taking time to write to me, honestly this is the first time a recruitment company has spared time to personalize an e-mail, especially when this person will have no value for them.”

So what do you think??

Do we still buy people first?

Do we still trust the judgement and advice of people that we know well? Those we have a relationship with?

And if so how do we now establish that personal relationship?

If we swap messages on Linked In, or tweets (which we can now show on Linked In too), or comments on blog postings, are we establishing a relationship that will encourage dialogue and trust?

What will it take to get recruiters to interact face to face with candidates?

I’ll be co-hosting the ‘Who Cares What the Candidates Think?’ track at TruLondon and would love to be able to share your thoughts…..

Customer Experience and the Importance of Making People Feel Special

Every morning I stop on my way to the station to get a coffee…my Soya Latte is very much a part of my commute, even in summer! I have stopped for a couple of years at one particular coffee shop (Cafe Nero, for those in the UK) initially for their loyalty scheme which basically gives you every tenth coffee free – a free coffee every other Friday seemed like a good idea!

I say initially because they started charging extra for soya milk. Other coffee shops didn’t, but I stayed loyal. That was because I had got to know the 3 or 4 baristas who worked the morning shift. They were friendly, warm, engaging, always smiling and went out of their way not only take the time to indulge in some small talk but also (very important for coffee fans) they remembered what you liked to order. I was only in the shop a minute or two, but for that minute or two they made me, and no doubt anyone else stopping for a coffee, feel valued and important.

Now they probably didn’t earn much, and I don’t know what customer service training their company did, and they may have only done it to make a repetitive service sector job more interesting…but the thing is they got my custom because they made me feel special and valued, even though their product now was not the cheapest, and to be honest, the coffee was probably no better or worse than any other shop I could have gone to.

Now I’m not a master of suspense, and I’m writing in the past tense, so I’m sure that you can guess what’s coming next!

Yes…they’ve all moved on. One left completely to do something different, and the others were promoted to different branches. Unbelievably, management just let it all happen within a week or so…one week they were there, and within what seemed a few days there were different baristas.

And guess what…I don’t go there anymore. The new baristas most certainly did not make me feel special or valued. In fact, with possibly one exception, they made me feel the opposite, as if serving me was a chore. There were a couple of specific instances of rudeness and off-handedness (I won’t bore you with details) that made me think – enough is enough, I can get better value elsewhere.

When the experience is good, factors like cost can often come second…but when the customer experience is bad…

All businesses can learn from this, but I wonder how many of us really put their heads on the block and find out how we’re doing?

It reminded me of a customer satisfaction survey that I got handed on a plane on my way home from a holiday last year. The tour company usually performs well in independent reviews. The final question was…

 ‘Did we make you feel special on your holiday??

If so tell us what we did to make you feel special, and if not please tell us how we could have improved, to make you feel special.’

 Clearly they want to get feedback, and aren’t afraid to give their customers a voice to find out how they are really performing.

Which makes me wonder….

 Are there any recruiters out there brave enough to ask those questions of their clients and candidates?? Willing to find out from their community what they could do to create a special experience?

Optimistic recruiters don’t create jobs. Growing companies do.

Ask a jobseeker what they want from their recruiter and the chances are they will say, in one way or another, truth and honesty. Obviously they want us to find them a job, but – surprise, surprise – they know that there aren’t many around. In fact I sometimes think that jobseekers are a lot savvier about the market than many recruiters.

I’ve been following some discussions through LinkedIn and Twitter recently and I see little fact or detail but a lot of optimism and confidence. One thread, involving a mix of recruiters, trainers and online recruitment was summed up with this particularly depressing comment:

‘Jobseekers can return from a well-earned festive break to a veritable alpine snowfall of newly-budgeted vacancies’

Just think about that comment for a moment…hidden within the word ‘jobseekers’ are 2.5 million unemployed people, almost a million of them aged under 25, some still struggling to find their first job. Are we, recruiters, really telling them that a Christmas facing the desperation, desolation and uncertainty of continuing unemployment is a ‘well earned festive break’? And even if we don’t say it, do we really believe it?

Are we really saying that in January they will face ‘a veritable snowfall of vacancies’??

Is this what recruiters honestly believe?

With only 10% of companies planning to hire in the next 3 months (which means that 90% are NOT planning to hire)

With 50% of companies maintaining wage freezes/cuts (meaning they can’t really recruit until they can return their existing staff to full pay and benefits)

With 42% of companies who are not operating  a recruitment freeze already saying that will REDUCE recruitment in 2010.

With GDP in excess of -5%, and a public debt of almost £200bn??

Is this Honest? Is it Responsible?

Recruiters don’t create jobs. Growing companies do. And companies grow when there is demand for their goods or services.

We are a long way from growth. Recent reports from leading businesses in retail and leisure talk about demand not returning in any strength until 2012, hence a stagnant job market.

We can all talk up a good quarter. Spread some confidence to colleagues.

We’ve just closed our biggest quarter for 2 years, and we’re certainly working on a lot more roles on than we did 9 or 12 months ago. But then I also spend a large part of my days speaking to unemployed candidates.

It’s when unfounded, casual optimism is passed on to candidates that I get upset. The job market is a particularly tough, unforgiving battleground at the moment, and NO recruiter should forget what that means to candidates who need to work, to feed families, pay mortgages, restore dignity.

I spoke with one candidate yesterday who said ‘when I speak to you I know you’ll tell it to me straight. I know it’s bad out there, but some recruiters just keep telling me that things will be picking up very soon. They’ve been saying that all year and it hasn’t happened yet! Do they think I’m stupid? What planet are they on??!!’

What we say to candidates during their job search is as much a part of candidate care as how we treat them when they apply…if your business model has to rely upon an unfettered wave of optimism, then make it responsible optimism!

(Note: Figures quoted above are taken from the recent CBI/Harvey Nash employment trends survey 2009 see page 15)