Sherlock Holmes and the Curious Case of the Bursting Facebook Bubble

It may have escaped your notice but the bubble has burst. We’re falling out of love with Facebook. It’s all over. 100,000 of us in the UK have ‘deactivated’ accounts. 700,000,000 still use it but it’s clearly all over now.

The media has been awash with it. Whoopin’ and Hollerin’ the mainstream print and broadcast media have been sounding the death knell. Last night on TV two newspaper reviewers triumphantly declared the bubble burst. They admitted that they don’t use Facebook, or have accounts…but they knew it was over, that it couldn’t last.

The headlines were there – ‘Are we falling out of love with Facebook’ and ‘How to de-activate your Facebook account’. Everyone has a theory, everyone knows why. It’s the trivia, the embarrassing photos, the privacy…IT’S BECAUSE EVEN YOUR MOTHER IS ON IT                !

Except…we’ve heard it all before.

Look at this…

This wasn’t today or yesterday’s news. This was an article from 22nd FEBRUARY 2008! The bubble had burst then! It burst after 200,000,000 members, never mind 700,000,000! And the journalist who wrote that article also knew the reasons. It’s the trivia, the embarrassing photos, the privacy…IT WAS BECAUSE EVEN YOUR MOTHER IS ON IT! She added another one…apparently we were turning away from it because we didn’t like the politics of the founder.

I checked the newspaper’s online archive and the article was no longer there. Every other one from 22nd February 2008 seemed to be…but not that one.

I’m sure there will be more theories. Ignore the fact that the next generation to enter the workforce, and the media, barely know any other way to communicate…it’s over. You choose the reason.

What do I think?

I think Sherlock Holmes had it right…not once but twice

It is a capital mistake to theorize before you have all the evidence. It biases the judgement.’

‘It is a capital mistake to theorize before one has data. Insensibly one begins to twist facts to suit theories, instead of theories to suit facts.’

What do you think?