I was watching a documentary about Neil Diamond on Saturday night and he was talking about his song Beautiful Noise, and how the idea came from his daughter listening to a parade and hearing all the different music which merged together to form a beautiful sound.
This resonated with me, as earlier that day I had been reading some really strong posts from new bloggers, and was really impressed with the way so many of the new bloggers, from different backgrounds and viewpoints, were reaching out and really making a difference, writing some interesting and thought provoking stuff.
We talk about white noise on social media, but when people dig deep and make this kind of effort to give us a different insight into our day to day interactions, then this is really a Beautiful Noise.
There were three people in particular that made a difference to me this weekend and I think they all deserve a big mention and a wider audience. Each one shines a different light on the power of social media and how it can be used to inform and transform.
Firstly, Alison Chisnell. She is an HR Director who came along to the ConnectingHR unconference and was clearly bitten by the social media bug. She has been a willing participant in the ConnectingHR community and is there for our weekly #chrchat. On Friday she posted about her efforts to get her company interested in using social media for communication. Not only did she write this on her blog, but she then posted the Pecha Kucha presentation that she used.
Wow! No nerves, no trepidation, just reaching out to the community with her thoughts and ideas. Jumping in and being part of the conversation.
HR professionals in the UK have tended to be slow adopters of social media, but with ambassadors like Alison I am convinced that the conversion will be quicker.
The second blog that really hit home was from @recruitgal – she is a UK Recruitment Manager with a major global brand and a new blogger. What did she write about? How not to do Cold Calls. A really informative and entertaining blog, and as a third party recruiter this is a great resource. Clearly she is frustrated by some of the approaches that she gets.
A potential client contact telling us how not to approach her. What more could you want? How else could you have got this information? I know that recruiters are not exactly welcoming of potential clients telling them what’s wrong with the industry, but seriously…how can you argue with an in-house recruitment manager telling you how not to try and do business with her. The blog is there…available through social media…no need to cold call to try and get a conversation.
Finally, and most heart warmingly, my friend Sarah Knight. Some of you may already be aware of her quest to climb Mount Kilimanjaro and raise money for a very worthy charity. Some may have even seen another UK HR blogger use his own blog to help raise £1000 in sponsorship for her…and have also read her blog of thanks. For me, her story epitomises everything that is good about social media connections, and how the willingness to engage and share goes way beyond trying to sell your latest product or service.
I have now met her twice socially, and spoken to her on the phone a few times. I didn’t know her before we connected on Twitter, yet there is little doubt that we are now ‘friends’. I encouraged her to start blogging about her quest, have offered my support when things were getting tough, and we are both part of a small Twitter community of people who have pulled together to encourage and inspire her.
So here’s my beautiful noise for this week…
Alison Chisnell – read about how she has tried to transform her company’s attitude towards social media – Practical ideas for becoming more social…and keeping it simple – and watch the presentation that she used – HR becoming social
Katie McNab ( @Recruitgal ) – find out what does and doesn’t work when you are trying to sell to a recruitment manager form a global brand – A cold calling masterclass…how not to do it
Sarah Knight – see how social media really works…if you work with someone who thinks it’s for geeks and nerds then get them to read it too – @theHRD…I thank you
Hope you enjoy reading them…let me know who’s making a beautiful noise for you this week?