I wasn’t at the RAD Awards 2013 on Thursday but I gather there was a moment when the host, comedian Jack Whitehall, gave a company the impression that they had won an award, only to cut short their joy by saying that they hadn’t. Someone else had won it.
The reason he gave for doing is that he had applied for a job at the first company he mentioned ( the one he teased in to thinking they had won before letting them know they hadn’t) but he never heard back. It was his moment to get back at them for being ignored.
When I was at CIPD12 I wrote about the findings of their Our Young People research which included:
“Young people remember how you treat them for their whole lives, as customers, consumers and employees. In particular many spoke of their frustrations at not getting any replies or acknowledgements to job applications…seeing it as rude and damaging to confidence and aspiration”
Jack Whitehall is 24. Clearly his bad experience stayed with him, even though he’s found success in another field.
Mind you, the link between candidate experience and consumer/customer perception is nothing new…we were talking about this nearly 3 years ago and will no doubt be talking about it for years to come.
If you’re ignoring candidates then expect more embarrassing Jack Whitehall moments until something changes.
Imagine this scene
You’re out shopping. There’s quite a bit you need to buy and you’re getting frustrated because shop after shop doesn’t seem to stock what you want. And if they do, then invariably it’s the wrong size or colour.
Then you spot a new shop, one you haven’t seen on your High Street before. Looking through the window, you can see that it stocks much of what you’ve been trying to find. But it’s crowded, and you can’t really identify who is serving. There seem to be a few assistants but not enough to cope with the number of customers.
Undeterred you go in and start easing your way through the crowds. You can’t get close to the stock but from what you see it’s what you need. You start pushing through, looking for someone to serve you.
Suddenly you spot someone wearing a t-shirt bearing the shop name. At last, someone who can serve you! It’s been a long day of shopping with little reward and this is a great opportunity to get what you’ve been looking for.
You move towards the guy in the t-shirt – he appears to be free – but just as you’re about to reach him a bouncer appears from nowhere and blocks your path.
He stands there, arms folded, shielding the assistant from you. He hands you a card. It says…
‘Thank you for showing interest in our shop but as you can see we are very busy. Please go and wait at the back of the store. If no-one serves you within 5 minutes you can assume that we do not need your custom and you should leave’ Continue reading “Thank You For Your Interest. Now Go Away.”