I wasn’t at the RAD Awards 2013 on Thursday but I gather there was a moment when the host, comedian Jack Whitehall, gave a company the impression that they had won an award, only to cut short their joy by saying that they hadn’t. Someone else had won it.
The reason he gave for doing is that he had applied for a job at the first company he mentioned ( the one he teased in to thinking they had won before letting them know they hadn’t) but he never heard back. It was his moment to get back at them for being ignored.
When I was at CIPD12 I wrote about the findings of their Our Young People research which included:
“Young people remember how you treat them for their whole lives, as customers, consumers and employees. In particular many spoke of their frustrations at not getting any replies or acknowledgements to job applications…seeing it as rude and damaging to confidence and aspiration”
Jack Whitehall is 24. Clearly his bad experience stayed with him, even though he’s found success in another field.
Mind you, the link between candidate experience and consumer/customer perception is nothing new…we were talking about this nearly 3 years ago and will no doubt be talking about it for years to come.
If you’re ignoring candidates then expect more embarrassing Jack Whitehall moments until something changes.