Hello, I Love You, Won’t You Tell Me Your Klout Score

A bit of fun maybe but this one will get the Klout deniers up in arms. Not sure how I missed it a few weeks ago but there’s a US dating site – Tawkify – that now offers to match you with your perfect partner based on Klout scores.

Cool huh?!!

Love these quotes from one of the co-founders on why they use Klout integration…

“People with high Klout scores know how to listen and know how to react; they’re cute, smart and connected. It’s as powerful as someone’s height or weight.”

“We’ve found that Klout scores are an authentic measurement of sophistication, wit, cultural savvy and appeal — a much truer and more trustworthy measurement than the typical online dating site bull-hockey-factors of height, weight and income”

So there you have it – you can put your Klout score on a CV and get a job, and now it can get you a date too.

I realise that a lot of my regular readers are, shall we say, a little sceptical about Klout, and indeed the whole business of measuring influence come to that. I have previously voiced my own thoughts too.

And I can’t help but wonder what kind of first date two people with high Klout scores will have…lots of check ins, liking, tweeting and live blogging of each other’s’ jokes and opinions no doubt.

But then if an algorithm can decide that I’m cute, smart, sophisticated, witty and savvy…then hell, who am I to argue 🙂

Lies, Damned Lies, Klout Scores and Vanity Metrics

‘Just because everything can be measured, doesn’t mean that you should measure everything’

During the summer the football club I support (Arsenal) offloaded one of their squad players, a young Brazilian player called Denilson. This was a move that resonated well with most supporters who had grown tired of his inability to exert any influence on a match. He played in a central midfield role, essentially as a defensive midfielder, but most of his passes proved ineffective for an essentially attacking team.

Despite that, his OPTA stats scored quite highly. (For those non-football (soccer) fan readers, OPTA are the number one organisation measuring and compiling data and analytics around sports.) In fact, a couple of years ago he was the highest ranked defensive midfield player in the Premiership…according to the stats…yet his ability to influence the outcome of a game was almost zero. The actions that contributed to his score – blocks, interceptions, passes etc – were many, yet they had little overall impact.

If he was a social media user his Klout score would have been very high – yet most people connected to him would say he had little influence.

Continuing with the football theme, the other week I watched the live game between Fulham and Tottenham. The match stats show that Fulham had the majority share of possession, that they had 26 goal attempts against only 8 by Tottenham, and 11 corners against only 1. From those stats you may assume that Fulham won the game. But they didn’t. Tottenham scored from 3 of their 8 chances whilst Fulham scored from only 1 of their 26.

If soccer teams had Klout scores then Fulham would have had a much higher score that day.

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The quote at the start of this blog was taken from a presentation by Tom Farrell of Paddy Power that was given at a conference – Future Digital Strategies – that I chaired last week. Unlike my usual manor of recruitment and HR this was a chance to mix with digital marketers working for companies ranging from Expedia to Disney, Virgin Atlantic to Facebook. As chairman I was able to ask questions, and I asked most of the speakers about influence…how they identify influencers.

For commercial businesses the key influencers mainly used to be journalists and editors – trade press, local and national press and broadcast media – but in the new social media landscape the position is less clear. Everyone I asked was looking to identify bloggers and tweeters who had reach and impact…and they all seemed to use measures such as Klout and Peerindex as a starting point. Not as the final decision maker but as an indicator of who to investigate further. Continue reading “Lies, Damned Lies, Klout Scores and Vanity Metrics”