I’ve had the opportunity recently to hang out with some really great thought leaders in the social media space (Scott Stratten and Amanda Hite at the Jobsite Fresh Thinkers series) and also to attend a couple of presentations from digital agencies who have been looking at how big brands approach social media.

It’s always interesting at the breakout and networking sessions (coffee breaks are so passe) to chat to attendees and find out where they are in terms of social media adoption and usage, both on a personal and professional level. Because of the job that I have there is an assumption that I’m one of the ones who ‘gets it’ and conversations inevitably move on to how I got started and what is holding others back from taking the plunge.

On a personal level there always seem to be three recurring themes:

• No time
• Don’t know what to say
• Worried about privacy Continue reading “Where Are You On The Social Media Super Highway?” →