Following my recent blog on the barriers to embedding social media within an organisation, I made the offer that anyone who wanted to share their story, and maybe give a different view, could do so anonymously on this blog.
Here’s a guest post from an HR professional telling a slightly different story to the one that I did…
‘It’s just so superficial’. Said the MD to the HR type. ‘I don’t see how it is relevant to us’.
Yes, you’ve got it; this conversation was about social media. I’m writing this blog anonymously, mainly to avoid being fired. I have a big mortgage you see.
This is the story of my so far futile attempts to convince our C Suite of the benefits of social media to them as leaders, to them as individuals, to our business. So far, I have heard every dumb reason why we don’t need or want social. (Klaxon alert).
- It’s only going to interest younger employers.
- I haven’t got time for it.
- It’s intrusive.
- I don’t see it as a main part of our internal communications. Newsletters and roadshows are better for our sort of employees.
- Yammer is a security risk.
- If we give people access to social media sites then they will time waste.
- Social networking is for personal not work. If it is social that is what it means.
- I wrote a blog once before and it didn’t work.
- If we give people access to twitter then they may tweet inappropriate material about our company. Said by our IT DIRECTOR.
And here is my current personal fave:
- It’s irritating.
So I think that is pretty much the complete list, don’t you?
I’m guessing that the readers of Meryvn’s blog won’t need to have the benefits of social media explained to them. If you’re reading blogs and tweets you get it already. But how do we get other people to see it? Right now I am taking some inspiration from Doug Shaw. I am proceeding until apprehended.
We got Yammer up and running by just launching it, although the IT department aren’t speaking to me because we didn’t ask their permission. Everyone now has access to Twitter and LinkedIn, although Facebook is a battle for another day. And yes, I did have to throw my teddy out of my pram to get this. I had to point out the absolute obvious. If you want to tweet something rude about your employer, you can do it on your smartphone. If you want to go on Facebook you can do it from your smartphone. If you want to time waste you can do it on your smartphone. At your desk, in the canteen…even in the toilet if you want to. Deal with it. Or deal with the individual. You think your employees don’t want it? So why did we get 200 of our employees joining Yammer in a matter of days? Perhaps you should go over and take a look at what they are talking about.
We now have a blog too, and a Pinterest page, and a twitter account. No one has actually contributed to the blog yet, and the twitter account only has 63 followers. But we are getting there, we will get there, one new Yammer comment at a time. As Mervyn himself said in a recent blog, it’s evolution not revolution.
So here is the rest of my rant to the C Suite. You don’t have time not to do it. You are missing a massive opportunity to talk directly to the people that work for you. Turning up twice a year with a PowerPoint presentation with the great strategy from on high isn’t internal communications. It is talking at people. Communication implies dialogue. You want to know what your people think? Get on twitter, write a blog, post on Yammer. It will give you a little bit more real time information than that annual survey you get your wallet out for every year. If none of those interest you? What about staying in touch with your industry, making contacts, your personal brand, improving your job prospects?
Or maybe I’ll just do what Perry Timms does when they say they don’t have the time for it. Just wish people well in keeping up to date in their careers without it.