It’s a Selection Rejection Thing

“I nearly bought one of their products a few weeks ago. I’m glad I didn’t. Won’t be considering buying one again”

So said a candidate to me last week about a company whose brand extends into the High Street. Did he have a bad experience? Bad customer service? Was he let down by faulty workmanship?

Kind of..

He was a rejected candidate…he’d applied for a senior role, had 5 interviews including meeting most of the operating Board, giving a presentation, and also meeting a Director from a different division. At the final interview he had been promised a decision within 48 hours. When time was almost up he got a call saying that there was one more person he needed to speak to and a phone chat was scheduled for the next morning. At the end of that call he was promised a decision the next day, which was a Friday.

But he heard nothing. At 5.30 he put a call in (he reasoned that if there was still some doubts maybe he could assuage them) but got a voice mail. 

He got a call back on the Monday afternoon saying that no decision could be made, that the company had not found a strong enough comparison so were unable to commit. He was told that a member of the Board would call and explain more. 3 days later he still hadn’t heard.

He asked what I thought, and I said: ‘Some companies forget that rejected candidates are consumers and ambassadors for their businesses

A lot of time is put in to the hiring processes…design, criteria, testing, offer, dialogue, giving the successful candidate a positive impression of the company…and I think it’s easy to short change the rejected candidate(s). In my experience there are 3 things that the unsuccessful candidate wants:

Clarity
About the interview process, the competition, the selection criteria, the TIMESCALE for both the process and the decision, and some indication of where they stand

Closure
What went wrong, why it went wrong, constructive feedback, is there an opportunity in another part of the business, is it worth applying in future or is this now a closed book

Communication
Clear dialogue with the business, preferably with someone that they met during the process, and most preferably with one of the decision makers, a workable timescale with phone calls made precisely when they are promised even if there is no definite news to convey

You can’t sugar coat the message, and you can’t hire everyone who wants to work for you, but candidates you interview do invest time, energy and emotion in your company, your brand, and deserve some recognition of this investment.

Treat them well because they are your potential consumers and your potential ambassadors…

(This post originally appeared on Recruiting Blogs…read the comments it generated here)

They Shoot Recruiters, Don’t They?

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This blog was originally posted on RecruitingBlogs – click here to see all the comments that were posted

Question for corporate recruiters and hiring managers…if a contingent hire goes wrong, which of these is likely to be at fault:

1)      The hiring and selection process?

2)      The onboarding and integration process?

3)      The recruiter who introduced the candidate?

Hands up who answered 3?

I ask this because I was told of a situation recently in which a client decided after 4 weeks that a candidate that had been hired was a bad fit and would have to be released. They asked the recruiter not just for a 100% fee refund but to cover the 4 weeks wages that they had paid too…their justification was ‘well you selected herto which the recruiter had replied ‘no, I presented her…you selected her

At what point, I wonder, does the 3rd part contingency recruiter cease to be responsible for the success of their introduction?

We present candidates who we believe are as close a match as possible to what the client has briefed us to find, yet after this presentation the clients’ processes, over which we have no control and very little input, take over…interview process, selection criteria, offer, pre-joining communication, induction and onboarding, integration…that’s a whole lot of actions where something can go wrong that may influence the new employees ability to fit straight into the role and culture.

And what happens if an employee thinks that the company has misrepresented itself, its culture, its talent development agenda, the scope of the role offered? All these are often cited as reasons that people fail to settle and become disenfranchised early in their employment.

Most recruiters offer a refund/rebate facility and yet many employers feel the need to negotiate these more favourably. Why? This leads to the recruiting process starting from a position of negativity, of risk minimisation, as if you are almost expecting the hire to be unsuccessful. I did have a client once who laid down their terms for a rebate…100% for a 2 month period if the candidate proved to be unsuitable, but if it was the candidate who left, for any reason, then the company expected no rebate as they felt it was their responsibility to represent their business and culture, and the role and expectations, and the recruiter could not influence this.

I’ve rarely found another client willing to share the responsibility, which will, in effect, recognise that the hiring company has a large role to play in whether or not their new member of staff succeeds. Too often when an employee leaves within the first few months it is the recruiter who made the introduction who is held to account, but is this just an easy option? Would the hiring process be any different if the recruiter offered no rebate/refund?

Maybe it’s hard to say ‘How come we couldn’t keep this person, we went through a long interview process, bought them in and got the approval of the team, went through our usual induction programme…where did we go wrong?’ and easier to say ‘where did we get that guy from? Find out what the rebate is and tell them if we get another dud candidate from them then they’re not a supplier anymore’.

I know I can’t speak for all recruiters. I know that there are too many who abdicate their responsibilities of careful matching and selection, of getting to really know their clients and being able to add value to the hiring process, who don’t properly reference and check…yet there are many who do all of these things, and present strong candidates in good faith that their clients have robust hiring and induction processes in place to maximise the success of their new hires.

So I return to my original question of who or what is at fault if your new hire is unsuccessful. How many companies have an inquest when this happens? Supposing it is a direct hire or a referral, what would usually be the reason? And why is this different if the employee was introduced through a 3rd party recruiter?

Do you feel that there are times when we’re justified in saying…

Don’t Shoot, I’m only the Recruiter

Fear and Loathing in Social Media

At last! 

NOW is when it starts to get REALLY INTERESTING!!

What does??….Social Media!

For too long social media, and in particular Twitter, has been one long love-in…Woodstock, peace and love, one great happening…we’ve been awesome, we’ve been rockstars, we’ve loved everything everyone has written…

…or have we?? Is it just that no-one has wanted to make the first move to shoot from the hip, tell it like it is?

Suddenly it’s all changing…there’s Debate! Opinion! Disagreement! Argument!

What we say on Social Media? Who reads it? How do they interpret it? How do they judge it? Are they snooping or are they sourcing? Do they hire or do the fire because of it?

…and guess what…we don’t all agree with each other! Yay!

All of us…

…the employed, the self-employed, the under-employed and the unemployed…

…consultants, advisors, directors, experts, gurus, enthusiasts, commentators, copywriters, marketers, coaches, trainers, conference organisers and conference disorganisers…

…blogging, microblogging and guest blogging…

Debates are starting…

This morning a debate started at 5am (UK time) about use of social media websites for referencing…it spread from Australia to UK to US….and it’s still going…and we don’t agree

Follow it Andy Headworth’s blog…the comments are long and passionate

And a new thread is staring courtesy of this morning’s blog from Aaron Dodd

Then turn to Alasdair Murray’s blog ‘A Job Description Isn’t a Sales Tool’ and look at the range of comments, the disagreements, and the tangental diversions!!!

Then there’s Felix Wetzel’s excellent blog…he posted about communities, Bill Boorman didn’t agree and was offered a guest blog to reply…and the debate twists and turns and rages on

In my opinion, this is what it should be…honest debate, lots of opinion, theories debunked, ideas written about and read and absorbed…

This is the conversation we ALL need to be a part of

Never Mind The Quality…Feel The Width

Although I believe it was created for a TV sitcom, the phrase ‘Never Mind The Quality…Feel The Width’ has long been used as an expression signifying quantity over quality.

It certainly neatly summarises many modern recruiters…but I wonder if they are entirely to blame?

Volume and speed seem to have taken over from matching and selection, from the ‘throw as many CVs their way and they’re bound to hire someone’ approach of many 3rd party recruiters to the ‘have you got any more CVs, I don’t think that we’ve seen enough’ procrastination of many internal recruiters/hiring managers.

To an extent, recruiters have largely helped to bring this on themselves for four main reasons:

1)      Not really understanding their market, nor taking a detailed, qualified brief, has led to a service model where sending a number of CVs and letting the client select who to interview is often now the norm

2)      Not properly sourcing for a specific role, but just posting an ad on a job board leads to numerous responses which lazy, or heavily sales targeted, recruiters can’t really be bothered to properly assess

3)       Recruiters’ KPIs in many agencies include numbers of CVs sent per vacancy or number of ‘send outs’ per candidate as metrics. Too many consultants look at a new vacancy as an opportunity to send out a number of CVs.

4)      In an attempt to seal an exclusive vacancy, recruiters are often encouraged to offer a number of CVs to a client as a way of closing off the need for that client to brief a competitor.

But don’t run away with the idea that this is necessarily all the fault of recruiters…

…how many times do you hear a client say ‘there must be someone else out there’ or I can’t believe that there aren’t more candidates looking at the moment’…

I spoke to an internal recruiter the other day regarding a difficult to fill senior contingency role and was told that the 2 key decision makers wanted to review a large number of CVs – 20 had been mentioned – to ensure that they had really covered the market. This for a role in which finding 3 relevant CVs in the current market would be a challenge. The role is seemingly an urgent one, yet they want to get it right I was told. Logic would seem to be that if they review a large number of CVs then they would feel more comfortable with the final decision…

Is it a chicken and egg situation? Do clients now expect to see a large number of CVs because their recruitment suppliers feel that sending a large number of CVs qualifies as good recruitment business? A way of showing your client that you speak to lots of candidates, have a wide network and therefore there is no need to contact a competitor?

Or do recruiters send over the volume of CVs that their clients ask for? Do corporate recruiters now expect to see a range of CVs as part of a hiring process? As a way of ensuring that they have thoroughly ‘searched’ the market?

Let me know what you think….

I Got a Headhunt Call…Lucky Me? Not!

I say a headhunt call, but maybe just saying I was approached would be a better description, mind you I daresay that the guy doing the approaching probably thought he was headhunting.

Not sure that any of what follows would be overly familiar to the track leaders at TruSource but unfortunately too much ‘sourcing’ goes like this….

It was a depressing experience. Switchboard had a call for me. Someone who would only give his first name and who claimed he knew me. They put him through…

…and he introduced himself and launched straight into a pitch, how he was recruiting for a client who was looking for an HR recruiter to join and grow their business at the senior end…he gave me a range of basic salaries (I commented that it didn’t sound a particularly attractive range and he DISAGREED with me, saying ‘from what I hear it’s good for the market’)..the commission scheme is really good (he said this twice) his client had recently merged with another group (so I kinda now knew who they were) and now had more clients to whom they could offer HR recruitment (but he also said that it would suit a strong sales person), apparently I could join as a solo recruiter or I could manage a small team it was up to me (hey they’ve really nailed their structure and talent development programme) and then he asked if he could take my mobile number so that he could ring me outside work and discuss it more. He never actually asked me if I was interested or if I actually WANTED to talk about it more, he just presumed…

The interesting part for me was that he said he found me on Linked In, thought I had a good profile and was the kind of person he was looking for, so I had 2 questions for him:

What made me so relevant?

What did he think of what I wrote on my blog and did this fit in with his client’s values?

He couldn’t really answer either. What made me relevant, apparently, was that I was an HR recruiter who had previously also worked in Recruitment to Recruitment (though he couldn’t explain the relevance of that) and as for the blog, well no he hadn’t read it…and where was it? Er, well it’s there, on my LI profile.

Had he bothered to properly read my profile and follow the link he would have seen that my most recent blogpost opened with ‘I really love working as part of the Stopgap Group, not least because…’ now you would have thought that if someone REALLY wanted to headhunt ME then they may find this fairly relevant.

Surely if you want to try and seriously approach someone who has just written publicly about how much he loves the company he works for, then I suspect you need a slightly different opening than the scattergun headrush of basics, commission, selling in to new clients etc.. For a start it may actually require a MATCH between me and what the client could offer.

A cursory read of some of my other blogposts would have further enlightened him to the fact that values, service, reward for feedback and a move away from the traditional sales model were all important to me…his time could probably have been more profitably used seeing if his client could offer these to me.

I blogged a couple of months ago about whether recruiters really get social media as most just seemed to think LinkedIn and Twitter were there to find more candidates to headhunt…and 2 months on I’m still wondering!

Now, I’m not looking for a headhunt approach and I’m very happy where I am, but had I been in a position where the call was more welcome then I would like to think that through Linked In, this blog, Twitter and participation in events like TruLondon, there was enough readily available information on me, my thoughts and my style, to enable a rather more intelligent, engaging and personal approach …

Maybe I’m expecting too much…

5 Guiding Principles for a Modern Recruitment Business

I love working as part of the Stopgap Group, not least because it’s a values driven business that places the welfare of its people and the quality of service given to clients and candidates at the very top of its priorities. Consultants have always been rewarded on feedback – since the day the business was launched 17 years ago – and we always look for consultants with who have compassion, a real interest in people and a genuine desire to make a difference, rather than just sales skills.

We’re empowered too, and all encouraged to contribute to the future direction of the business…a group of us will be embarking on a series of Blue Ocean Strategy planning exercises with the management team, and a similar group have recently been entrusted with redefining our core values.

That’s right, no-one is hitting us with harder targets, tightening KPIs and threats over not making fee forecasts…they’re asking us to help shape everything that the business stands for and how it will operate in the future.

And we’re now looking to the future with a new set of Guiding Principles which I believe should be at the heart and soul of a successful modern recruitment business:

Daring

Passionate

Integrity

Collaborative

Agile

Here’s my view of how we can use them in recruitment:

Daring – Audacious and bold, not afraid to challenge, be it career expectations or a client brief. Actively taking a path less travelled if it helps you get where you want to be and not being afraid of change if it is needed to help you get there.

Passionate – Need to feel a passion about the whole process, candidates’ careers and clients businesses and be committed to finding the right cultural fit and the right career development. Always be prepared to go the extra mile and have the drive and determination to succeed.

Integrity – A genuine interest in people as human beings, and appreciation of the need for honesty, openness and respect. Brave enough to challenge but in a sensitive, caring way. Building lasting, sustainable relationships. Basically, it’s about genuinely caring.

Collaborative – Our Company isn’t a place that is interested in ranking boards, competitiveness or egos but is an inclusive, all-embracing culture which helps us communicate. Whether dealing with a client, candidate or colleague, there should be a commitment to an unfaltering, consultative approach.

Agile – Adapting, evolving, flexible and not tied to any tired processes.  Ready to respond to any issue. This constant evolution is needed to meet the demands of clients, candidates and colleagues in a fluctuating, demanding market.

So what do you think?

What principles have you adopted, and what principles would you like your recruiters to adopt?

I’ll be co-hosting the ‘Future of Recruitment’ track at TruLondon and it would be good to share your thoughts.

Optimistic recruiters don’t create jobs. Growing companies do.

Ask a jobseeker what they want from their recruiter and the chances are they will say, in one way or another, truth and honesty. Obviously they want us to find them a job, but – surprise, surprise – they know that there aren’t many around. In fact I sometimes think that jobseekers are a lot savvier about the market than many recruiters.

I’ve been following some discussions through LinkedIn and Twitter recently and I see little fact or detail but a lot of optimism and confidence. One thread, involving a mix of recruiters, trainers and online recruitment was summed up with this particularly depressing comment:

‘Jobseekers can return from a well-earned festive break to a veritable alpine snowfall of newly-budgeted vacancies’

Just think about that comment for a moment…hidden within the word ‘jobseekers’ are 2.5 million unemployed people, almost a million of them aged under 25, some still struggling to find their first job. Are we, recruiters, really telling them that a Christmas facing the desperation, desolation and uncertainty of continuing unemployment is a ‘well earned festive break’? And even if we don’t say it, do we really believe it?

Are we really saying that in January they will face ‘a veritable snowfall of vacancies’??

Is this what recruiters honestly believe?

With only 10% of companies planning to hire in the next 3 months (which means that 90% are NOT planning to hire)

With 50% of companies maintaining wage freezes/cuts (meaning they can’t really recruit until they can return their existing staff to full pay and benefits)

With 42% of companies who are not operating  a recruitment freeze already saying that will REDUCE recruitment in 2010.

With GDP in excess of -5%, and a public debt of almost £200bn??

Is this Honest? Is it Responsible?

Recruiters don’t create jobs. Growing companies do. And companies grow when there is demand for their goods or services.

We are a long way from growth. Recent reports from leading businesses in retail and leisure talk about demand not returning in any strength until 2012, hence a stagnant job market.

We can all talk up a good quarter. Spread some confidence to colleagues.

We’ve just closed our biggest quarter for 2 years, and we’re certainly working on a lot more roles on than we did 9 or 12 months ago. But then I also spend a large part of my days speaking to unemployed candidates.

It’s when unfounded, casual optimism is passed on to candidates that I get upset. The job market is a particularly tough, unforgiving battleground at the moment, and NO recruiter should forget what that means to candidates who need to work, to feed families, pay mortgages, restore dignity.

I spoke with one candidate yesterday who said ‘when I speak to you I know you’ll tell it to me straight. I know it’s bad out there, but some recruiters just keep telling me that things will be picking up very soon. They’ve been saying that all year and it hasn’t happened yet! Do they think I’m stupid? What planet are they on??!!’

What we say to candidates during their job search is as much a part of candidate care as how we treat them when they apply…if your business model has to rely upon an unfettered wave of optimism, then make it responsible optimism!

(Note: Figures quoted above are taken from the recent CBI/Harvey Nash employment trends survey 2009 see page 15)

Candidate Care – do you value your currency??

Candidates are the currency of any good recruiter. We get paid by a client when we deliver a great candidate, and let’s not forget that today’s candidates become tomorrow’s clients.

We need clients, yes, but then clients can also brief any number of recruiters…it’s the recruiters with the best candidates, the strongest community, who will ultimately deliver.

Yet most candidates you speak to have a common complaint…no feedback, I blogged about it here and it is something that arises every day, whenever I speak to a candidate about how they are finding the job market.

I was at a family party this weekend and spoke to a relative – he’s 25 and finding the job market tough at the moment. I asked what his biggest problem was and he said:

‘I never hear anything. I check the job ads online, look on agency websites, I see jobs that look right for me and I send my CV with a note, trying to show how my experience relates to what they say they are looking for. And I hear nothing.

You’re in recruitment…why do they do it? All I want is a call, e-mail even, just to let me know that they’ve got my CV and that I’m not right for the role. It would also be great if they could just tell me why I wasn’t right for the role’

It’s embarrassing. I don’t know why recruiters do it, why their managers and directors incentivise them in such a way that they see no value in taking care of their currency…of the people who will ultimately deliver their fees, and who will be their next clients.

Where I work we took steps many months ago to make sure that this didn’t happen. We’re a values based business and we value our candidates – the people who will be our ambassadors in the market, who will deliver future fees, both as candidates and clients.

We put our money where our mouth is…we set up a Candidate Care Team. That’s right recruiters, a team without targets, metrics, KPIs, sales…a team whose raison d’être is purely to ensure that EVERY candidate who contacts us gets a personal, informed, consultative service, that makes them feel VALUED.

It’s quite simple really…every single candidate who applies for a role gets a call, either from a consultant or the Candidate Care Team. That team can easily pass a CV straight back to the consultants and say ‘this person’s great, you need to see them’. We’ve been going a month and we’ve already placed candidates who the CCT team have picked up on…candidates who we could easily have overlooked without them.

Candidates who we know our competitors are not even bothering to call!

What they are doing is helping to build our community…making sure that candidates know we care, and we can deliver.

And it works! So is anyone else going to do it?? I can see the head scratching now…a team of people who aren’t targeted to produce fees, but who do! You can’t measure them…a lot of their time is spent on calls that may help develop relationships but from which there is no immediate ROI.

Who’s up for this challenge??

Are there any recruitment companies out there willing to create a team, in a recession, to talk to candidates who they can’t immediately place?

Willing to invest in their future?

Recruiters need to get smart to win the Generation Game

There’s been a lot of debate recently about the future recruitment landscape, and how current events and technological advances will transform the way companies recruit. I took part in at least 2 separate discussions about this at London Unconference.

Certainly we 3rd party recruiters have many challenges ahead, and one the biggest, I believe, will come from the generational shift in decision makers from Baby Boomers to Generation X.

Over the last 20 years or so agencies have mainly been briefed by Baby Boomers. They’re the generation that have been the key decision makers, and in the main they like external recruiters. We have been their friends; helped them to build careers, kept them in mind for the big jobs, also helped them to build their teams. They have trusted us with exclusives and retainers, and we have entertained them…lunches, networking drinks, sporting events. We have been their eyes and ears in the market and they have valued this, putting little pressure on the traditional recruitment sales model and fee structure.

Inevitably, the decision-making baton is being passed on and nowadays we are more likely to be briefed by Gen X. They are stepping in to key roles as hirers and decision makers. And there’s a difference…I’m not sure they see 3rd parties the same way.

Whilst I do subscribe to the view that Generational classifications can often be no more than a state of mind, I do think that with Gen X there are certain effects of cultural, social and economic changes that define their experiences. In career terms they certainly seem to have things a bit tougher…largely entering the job market in (or at the end of) a major recession they now find that at just the time they should be making the big career step up the ladder…there’s another recession.

They have also built their careers during the rise of a different recruitment ethos. Whereas the Baby Boomers were comfortable in the knowledge that they had a trusting business relationship with recruiters, Gen X have rarely had the same luxury. During the growth years they have found a lot of recruiters to be focusing on the deal not the detail, instead of building deep relationships they have been  more concerned with speed, CV, size of fee, and swiftly moving on to the next deal. There has been no continuity, no engagement, little post-placement care, and when Gen X have started briefing 3rd parties, they have too often received just a CV shifting service, with no proper matching, value add or consulting.

Any wonder they’ve gone for multiple briefings, with reduced fees and a winner takes all approach?

And any wonder that if you ask them about their resourcing plans for the future they talk about direct resourcing and reducing agency spend?

They usually ‘get’ social media, are big users of LinkedIn and Facebook (with a growing awareness of Twitter) and can see the business benefit of going down this route.

It will be a long haul to win them back, and I’m not sure that they will ever see us the way that Baby Boomers did…the challenge won’t be to turn the clock back, but to work with them collaboratively to map out the future.

On Talent Street the 3rd parties used to lay the paving stones, and often also  had a hand in filling the cracks too…moving forward, could we just be filling in the cracks?

Recruitment Agencies : the Jedward of the business world??

Spontaneous blog time…

Jedward – young guys brimming with confidence.

They can’t sing, rap or dance very well, but they muddle through using a mixture of exuberance, tenacity and confidence and because they’ve got a manager constantly telling them that they’re the best and they can do it.

The Judges‘ don’t like them but recognize that the general public have an affinity with them so they tolerate them.

As soon as the general public lose the affinity, ‘The Judges‘ get rid of them.

 

Now replace the word ‘Jedward’ with ‘Recruitment Agencies’…

…and ‘The Judges’ with ‘Businesses’ and what have you got…???

Any ideas….???!!!

(note for non UK readers – Jedward are an act that were voted off of last night’s X Factor (the original American Idol) … no-one could understand how they kept in the competition right until the last 6, but they did!)