Tag: Recruiting

The End of the Phone?

The way we communicate and interact is changing. This has big ramifications for business…Recruitment may never be the same again!

Let’s spin back nearly 50 years to a famous moment in music history:

“guitar groups are on the way out, the Beatles have no future in show business” (Dick Rowe, January 1962)

Mr Rowe (allegedly it was he) had just watched an hour’s audition from a new pop group and was clearly sure that although this new fangled beat music may be popular, it wouldn’t outsell the more traditional forms of popular music. It was all a fad. And he knew, because he was a successful A&R man who usually got things right.

Not this time!

How wrong could he have been?? 50 years later the group that had no future still cast a long shadow over popular music.

Of course he underestimated the power of the 16 – 25 age group to influence popular culture from the bottom up. **

What about phones I hear you ask?

Well, the great and the good of recruitment are lining up to get us back on the phone. All this new fangled Social Media may be popular but it won’t replace traditional forms of communication.

Well I think it will.

If Dick Rowe were a recruitment trainer today he would probably say: Social Media is on the way out, it has no future as a business communication tool.

He’d be wrong again.

The people we are now bringing into the workforce are from the first generation NOT to have had a landline phone as their primary communication tool. They are used to communicating through short messages…whether by text, IM, Facebook, Twitter or short mobile chats. When they organise to do something they create an event. They love social interaction but face to face is way more important than ear to ear.

Teens invariably start by using mobile Pay As You Go…not an arrangement that rewards long conversations.

Relationships are built in a very different way now.

Anyone who thinks they can bring a 21 year old trainee into the workplace and expect them to use the phone in the way we have always done for cold calling and relationship building are in for a shock. You may have been able to teach telesales…but not how to use a basic communication tool.

Ask any 18 – 21 year old how they interact with their mates and organize parties, evenings out or cinema trips and I think you’ll be surprised. But then you’ll understand why they may accept an invitation for an assessment day but not actually turn up. It’s not rudeness; it’s not a lack of interest in your opportunity…it’s just that commitment and communication happen in different ways now.

You can send a text, but then they’ve probably signed up for so many text alerts and updates that yours may not stand out.

You can send an e-mail, but then they probably won’t read it.

You can invite them through Facebook, but then they get invited to lots of things through Facebook.

You can ring, but you’ll probably be leaving a voicemail.

And even if you do get a message through, they won’t have a calendar or diary to put it in…only their mobile phone. Your assessment day will probably end up being the day after a mate’s birthday drinks and will gently slide from memory.

The times they are a-changing…the recruiter of tomorrow will not have the communication skills to build meaningful relationships over the phone, let alone make a cold call.

You can’t teach communication.

Business relationships of the future will be defined by the way people interact and communicate.

Like The Beatles social media and mobile technology offer platforms that will probably cast a giant shadow over how business communicates for the next 50 years.

It’s changing already. Those of you in the London area may have seen me on BBC London news a couple of weeks ago talking about how what you can say on Twitter could affect your job. One of their reporters read this blog and contacted me, asking if they could interview me. They didn’t call me and they didn’t e-mail me…they sent me a message through Facebook. And I don’t even have a link to my Facebook page on my blogsite.

I’ve written before how my favourite quote of recent weeks was the one from a Clay Shirky interview:

‘no medium ever survived the indifference of 25 year olds’

25 year olds are very indifferent towards the landline phone, e-mail, letters and long conversations..

The future workforce will dictate the way business ultimately communicates…and I’m fairly sure that it won’t be on the landline phone.

Let me know what you think.

** (To set the record straight, Mr Rowe eventually must have seen the error of his ways and signed a number of bands who would go on to dominate the music industry including The Rolling Stones, Them – including Van Morrison – The Animals and Tom Jones…will our industry thought leaders be similarly as visionary?)

The World is Your Recruiter

We used to offer jobseekers one pair of eyes…sometimes a few pairs of eyes…but now the whole world has their eyes open.

Two meetings this afternoon have really energised me and got me thinking, yet shown me how network and community are increasingly doing the job of 3rd party recruiters.

Is this the dawn of Community Recruiting? It’s free for the hirer. It’s part of the ‘Big Society’

Firstly, I had a great catch up with Marianne Cantwell today. Twitter followers will know her as Free Range Humans, career change coach and corporate life escapologist. Soon she’ll be Free Ranging in the USA!

She was very excited; she had found a business card on a bus which was part of a Facebook campaign by a Graphic Designer called Mark Winter to find a new job. He was offering 10% of his first month’s salary to whoever helped him:

Marianne had photographed the card and tweeted it out. Within minutes it was being retweeted by her network. She showed it to me and I started tweeting it out…and then decided to blog about it.

Within 5 minutes the reach of his campaign was growing fast. Who knows how many other people have seen this campaign and communicated it…from his modest number of followers many thousands are being exposed to his work.

Thousands of pairs of eyes.

After meeting with Marianne I caught up with an old candidate who was coming to the end of a long contract with a major global brand. It’s been really good for her, especially as it came following a redundancy and prolonged period of job searching. She knows a lot of recruiters. Did any of us find her this lucrative contract, which has given her a great development opportunity and a brilliant name on her CV? No. It was through a friend who has nothing to do with recruitment or HR, but who knows someone, who knows someone, who…you get the picture. Now I appreciate that this kind of referral recruitment has long been around, but it has now been given added impetus and strength by connectivity, network and a real sense of wanting to help.

Time was that people would job search in private. Certainly using friends, friends of friends and family to spread the message is something more recent.

Friends and family, network and community.

Then I fire up the laptop this morning and start by reading Day 13 of the #MyJobHunt daily blog series from Gary Franklin. I don’t know if you’re following this series, but you should. All 3rd party and inhouse recruiters, and anyone involved in the hiring process should.

He talks about a role that was passed to him. He mentions the company name and the role. It’s  not a role for him, but in his capacity as founder of the Forum for Inhouse Recruitment Managers he is able to inform relevant candidates, passive and active, of this role.

So it looks like we’re all recruiters now!

I’ve been thinking about where recruitment goes next. Whilst some niches, sectors and locations may find its business as usual I think that there are clearly many challenges ahead for the majority. Social recruiting and direct sourcing are just two, but not the only two.

So it could be time for a change on this blog. I feel myself in more philosophical or reflective mood, keen to blog and debate about some of the key challenges that I see and to get your input.

It’s time for the dinosaur to evolve and move on! T Recs may well remain in some form…but I think this may be time for a more agile and forward looking image!

Watch this space…and as always, let me know what you think…

HR & Marketing…Do You Think They’re Overlapping?

HR and Marketing…they’ve certainly been making eye contact.

And it’s moved on…there’s a definite frisson in the air. They’re beginning to discuss needs, share information, and work on internal and external communication. In fact engagement, branding, communications are clearly concerns and interests common to both. And Social Media seems to be bringing them closer.

Those terrible twins Recruiting and Talent, whilst appreciative of the sterling job that HR has done raising them as a single parent, are growing up fast and long for the creative input that Marketing could bring to the family.

At Stopgap Group we speak to many HR and Marketing practitioners and can sense the closeness developing. That’s why we’ve devised a short survey to try and get a feel for how other practitioners see it.

You can do the Marketing & HR Overlap Survey here – will only take a minute…we’d really appreciate your input.

By way of an introduction, I’ve given the rest of this post over to Callum Saunders…he’s the Marketing Manager for Stopgap Group and he’s giving you his take on this growing overlap:

HR & Marketing – in bed together at last?

Despite the (unfortunately all-too-common) perception amongst my peers that all I do is ‘play around on Twitter and Facebook all day’, my day-to-day role at the Stopgap  Group is in fact rather diverse and indeed, unique.

For those of you that are still unsure as to what I actually do (including my other half!), I look after the marketing and Social Media functions for Stopgap, Fitzroy and Courtenay; marketing, executive and HR recruitment firms respectively.  Whilst this variety in brands affords me an enjoyable amount of diversity in my day-to-day role, it has also allowed me to look at both marketing and HR from a holistic viewpoint.

If I look back to when I started in the Marketing department here in late 2007, I wouldn’t be alone in claiming that HR and marketing were separate entities requiring different methods of thinking, marketing and strategy.  Move the clock forward to 2010 however, and Social Media has been a huge catalyst, I believe, in bringing these two functions closer together.

I first gained my first real glimpse of this at the well-received Connecting HR event in March.  I attended the event in a professional capacity representing the marketing function of Courtenay HR, but soon found I had more in common with the HR community than I had previously thought.

Several insightful conversations with various HR practitioners caused something of an epiphany for me.  Listening to these HR professionals discussing the role of Social Media from a human resources perspective, I found that this new medium has blurred the lines between marketing and HR exponentially.

Employees are now much more accountable in terms of ‘employer branding’ than ever before.  Traditionally, it has been marketing departments that have set the agenda for controlled communications.  ‘Digital Democracy’ however, has given all workplace denizens a voice – and thus an opinion that audiences listen to.

Similarly, ‘brand advocates’ within an organisation are being increasingly used to market the company.  In our own organisation, we have several prominent Social Media users whose primary function within the organisation is not marketing.  Nevertheless, their blogs, tweets and LinkedIn interactions have all combined to create an additional Social Media marketing / branding function that has undoubtedly complimented the more ‘established’ marketing efforts coming from my direction.

HR and marketing have so many similarities.  Both aim to engage groups of people.  Both functions wish to market an organisation in the best possible light.  Both look at new ways of communicating and engaging – the list is endless.

Now these similarities are not ‘new’ – these principles have been fundamental to these two disciplines for a long, long time.  However, the way we as humans communicate is shifting dramatically – and this can be ascribed almost wholly to the advent of Social Media.

As long as HR and marketing remain intrinsically about connecting and communicating with people, I have no doubt that Social Media will be the catalyst that draws these functions even closer together – and why not?  Marketing and HR are natural bedfellows and I believe it’s crucial for early adopters of this way of thinking to champion this union and achieve some very big things.

Can Social Connecting Help Us Find a Head of HR?

It’s time for my first guest blogger.

The company I work for – Courtenay HR – are recruiting a Head of HR for a really great client and we thought that this may be a good opportunity to put the strength of our social connections to the test! Our leader is Gareth Jones – who some of you may now on Twitter as @garelaos – and he has blogged about it on his excellent site Inside My Head…that blog is reproduced here:

Help me prove the concept…

Anyone who knows me, reads my blog or follows me on twitter will know that I am somewhat of a social media evangelist and right now it’s a hotly debated subject in the field of recruitment.  I believe, as some others do, that social ‘connecting’ will have a significant impact on recruitment and will be a significant enabler of people moving in and out of organisations in the future.  But right now I appear to be in the minority.

So, rather than wait for the market to produce an example where a key role has been filled through social connecting, we have decided to test the concept and create our own.  And that’s where we need your help!  We have a great role to fill, and I want to see the impact that resourcing through my social connections can have.  So without further ado:
Overview
The role is a c£80k Head of HR for a financial services (non banking) company.  They are a multi award winning organisation for both customer service and employee engagement and are in the top segment of the UK’s high performing organisations (officially measured).  I personally know the HR Director extremely well – we placed them a number of years ago.  They are one of the most credible, commercial and professional individuals I have met in HR so needless to say this is a great opportunity.

The details of the role can be found here but a top line of the kind of person we are looking for in terms of experience:

  • A solid background in generalist HR and Management
  • Strong compensation and benefits experience
  • Experience of managing centralised employee services environments
  • High levels of numeracy and attention to detail

How can you help?
Spread the word!  Some things that you can do to push the role out beyond the traditional recruitment channels would be:

  • Enter the link to this blog in your LinkedIn status message
  • Send a message with a link to this post to your connections on linked in
  • Tweet this post on twitter
  • Refer to this post in your own blog if you have one or:
  • Guest post me – put my post up as a guest post on your blog
  • Send a message out via facebook if you are comfortable with that

Getting in touch
The role is being handled by my good colleague Louise Curtis but if you have any questions you can contact either of us as follows:

Louise: Twitter: @lou_kiwi_curtis or LinkedIn: http://www.linkedin.com/in/louisecurtis

Gareth: Twitter: @garelaos or LinkedIn: http://www.linkedin.com/in/garethmjones

I’m not sure how we are going to measure the results as yet, but we are hopeful that the momentum we can generate together will demonstrate the power and speed of social connections made through social media.

Thanking you all in advance for your help and support.  Over to you!

Clarity, Communication, Closure – 3 Keys to getting Recruitment Right

(This post was originally written for HR Zone and published as part of their series on recruitment)

Recruiting, hiring, talent attraction, talent acquisition…whatever words you use you can’t escape the fact that sourcing and hiring new people for your business is far harder to get right than it is wrong, with new research showing that a negative experience can damage your bottom line.

Its long been said that you can tell a lot about a company by the way it goes about recruiting its people, and never was this truer than now, with technology and social media helping to create immediate and transparent contact between jobseekers and a hiring company, whether sourced directly or through a third party recruiter.

The process of hiring now brings your business into contact with a range of people…successful applicants, unsuccessful candidates, third parties, RPOs to name a few. And the rules of candidate attraction mean that your business will be visible through website, digital advertising, Facebook page, Linked In profile and very possibly a Twitter feed.

Getting the right person is now not the only key outcome… using the right approach is vital as those who are involved in that process now have channels through which they can vent their frustrations.

The best recruitment processes should contain the 3 Cs – Clarity, Communication and Closure – and should always manage expectations. Key questions to ask yourself are:

Why do you need to hire?

Every recruitment process starts with a need to hire, and whether you are looking for one person or a number of people it pays to know exactly why you are hiring, what role(s) you are trying to fill. Hiring managers need to put time into into scoping out exactly why they need someone, what they need that someone to do, and what deliverables will be expected…and the key question:

Do we already have someone here who can do this role, or do our people know someone who can do this role?

Many jobseekers talk of their frustrations at finding roles for which they have been interviewing eventually filled by internal transfer or promotion, or recommendation. There is nothing wrong with this, but it pays to be transparent from the start. Very often the approach is to see who is available and then compare with what you have internally, whereas the most successful pieces of hiring will often start with looking at the people in whom you have already invested time and training.

Assuming you don’t have an internal resource then a clearly defined role profile is essential before you go to market. It’s not enough to assume that the position is the same as it was three years ago, or send out the message ‘we just need a good person who can do x and y’; you need to know exactly what the new person has to achieve, what their key internal relationships are, and what scope there is for personal and professional development within the role.

In other words…clarity.

How will you find them?

As a 3rd party recruiter it won’t surprise you to find out that I still think that we are the best route! There are plenty of values based, knowledgeable recruiters out there who have a sound grasp of their markets and have built a community of some of the best talent within them. The way to approach this is not to brief a number of suppliers, with a low fee attached, and assume that this competition will deliver quality candidates. It won’t! The best recruiters rarely enter into these kinds of CV chases and you are more than likely to end up with a number of poorly matched, inadequately briefed candidates.

You should work with one or two recruiters who you have not only met, but also have taken a reference on from previous clients as to how successful they have been and how they work. It’s always useful to also go to their offices, find out a little about how they project themselves, how they are targeted, and how they deal with people who apply for roles.

Remember that the experience that your chosen recruiter gives to candidates who apply for a role with your company will reflect on you and not always the recruiter.

Should you go to market directly then a clear message will always be the key. From a well written ad, to the way that you contact all candidates, and the information that you pass on at every stage of the interview process…all of this says something about your business. Transparency is vital – everyone needs to know where they stand in the process, what is the next stage, are they moving forward (if not, why not) and when will they know more?

Clear and transparent Communication

How will you bring them in?

You’ve found the person that you want and they want to join you…what next? Well, from my experience of 20 years as a recruiter I would say that the majority of problems that lead to unsuccessful hires can be traced back to either before the candidate joins, or to their initial three months. It is important that once you have an offer and acceptance that everything runs smoothly. No waiting for contracts or other detail, regular communication between hiring manager and new hire and some clear information regarding onboarding and induction.

Many companies will leave this to HR, but I believe that those in HR need to involve not just the hiring manager but also the rest of the team in making the new person feel both welcome and valued. I can’t tell you how many times I’ve interviewed a candidate who is leaving a role after only a few months and hear ‘I knew straight away’ or worse ‘they gave me loads of information about themselves in the interviews that, as soon as I started, I realised wasn’t accurate’.

The most successful hires that you make will always be the ones who find no surprises at any stage of the process, never have to check where their paperwork is, never have to phone a week before they join to find out starting details and, crucially, walk in on day one and find not only is everything as they have been led to expect but that they have also already met everyone in their immediate team.

That is only part of the closure though…what about the candidates who didn’t make it through to this stage? A lot of damage can be done to an employer’s brand by poor communication to rejected candidates. They have invested time (research and preparation) and hope in working for your business, they have an emotional bond with you and may well want to work for the business at some stage in the future. They need to have expectations managed as rejected candidates are consumers and ambassadors for your business too.

The Need for Speed

‘I feel the need…the need for speed’ (Tom Cruise, Top Gun 1986)

Whatever artistic merits ‘Top Gun’ may possess, there is little doubt that it remains an iconic 80s movie, with a number of quotable lines, not least the one above. With the ‘greed is good’ business decade well and truly in full swing by 1986 there was little doubt that speed was intoxicating. Everything needed to go faster, to happen quicker, from the time it took your car to accelerate to the length of wait for your burger, it had to be now, now, now!

I was a rookie recruiter in those days, placing qualified accountants in accounting firms, learning that success came from fully understanding the client brief and partnership culture, and growing a network of candidates and contacts that could give you access to a range of talent. Candidates usually came to you through your knowledge of the market, mainly referrals from people who you had helped/advised.

When a client briefed you they would always ask…

Do you know anyone who can do this? Or Can you find us someone who can do this?

Innocent, less complex times maybe, but in specialist permanent recruitment your clients tended to value your knowledge. They expected to wait for the most suitable person and wanted to brief someone who could go out and find them. If there was urgency, they were almost apologetic; as if giving us reduced timeframes would make our task harder. Now, now, now was not something that seemed to apply to crucial pieces of recruitment.

It’s all very different now, of course. Speed is king.

I recently conducted some spontaneous research, speaking to a few recruiters about their markets and what they felt they competed on most. Almost all of them said speed. Attend a recruitment industry get together and you will hear recruiters bemoan the rise of speed over quality.

I asked a few internal recruiters what was most important to them in a recruitment partner, and alongside ‘not wasting my time with irrelevant CVs’ and ‘really understanding what we want’ speed of response also rated highly.

Why?

No-one could really say, but like Maverick and Goose in Top Gun, speed was necessary, exhilarating, a sign of strength. It implied you were good.

Hiring managers used to ask ‘Who do you know?’ now they ask ‘Who have you got?’

There seems to be an expectation that we all ‘have’ a number of CVs ready to pull out at a few hours notice. Yet the role that is to be filled may be a key position that will have a large impact on the business. Getting it wrong may be costly and disruptive. Could businesses be failing to make the best hiring decisions through an artificial time restriction?

Many briefs now ask for CVs within 48 or 72 hours…a good recruiter won’t just fling CVs at a client, they will want to conduct a full search, speak to candidates, discuss the role with them, get their authority to submit the CV, candidates may want to think over the role, do some research on the company first…

…if that can’t be done within 48 or 72 hours then some very strong candidates may not get in front of a hiring manager, and those companies may well be ruling out the most suitable person for the role…

I am always interested to know why speed is considered so desirable in a piece of specialist permanent recruitment…if there is a sudden need, then surely the business should look for an interim solution whilst following a proper and thorough process to find the best permanent candidate…so

Third party recruiters…I’d love to know if speed is something you embrace, or if you find it a hindrance…

And internal recruiters…I’d love to know why ‘who have you got’ has replaced ‘who do you know’

Look forward to hearing your thoughts

Should Recruiters Do It On The Phone…or Do It With Social Media?

My Twitter followers will know that I got a ‘Headhunt’ call Monday morning, and I was less than pleased.

Now I’ve already written about my concern over what passes for ‘Headhunting’ in today’s contingency recruitment market…but I think that this one took the biscuit.

Traditional start, he got past switchboard saying he knew me personally, then gave me a name, said he was from an executive search company (?!) and told me he was headhunting for an HR Recruitment company who were looking to bring in an experienced HR recruiter, then said ‘is that the kind of job you would be interested in?’..

Er, what job?

‘The one I just told you about’

But you haven’t really told me anything about a job

I won’t bore you with the next bit…I asked him what he knew about me and he read the first 2 lines of my Linked In profile back to me. I asked why he felt his opportunity may interest me and he just asked what I was looking for.

So I asked if he could tell me more about this role, and he said…

‘This is an excellent opportunity with a fabulous company, that’s really growing’

That’s it…he read an ad to me.

I asked what else he knew about the role and he said he’d told me all he knew, but if it sounded like the kind of job I was interested in he could get a senior consultant to call me back.

Well, I thanked him for his time, and passed on the opportunity.

Now look, maybe I’m being a bit demanding here. Maybe the fact that this guy and I inhabit the same business sector bothers me. Maybe I was concerned how this ‘approach’ would sound to a candidate who wasn’t familiar with the workings of the recruitment industry.

Maybe I was just concerned about shoddy values and ethics, about a company who clearly are happy to let someone make calls like that in the hope that they may score a spot deal.

Now the thing is that I would probably have been less bothered if I got this approach as a message through Linked In. In fact I do get a number of messages and approaches through LI either asking me nicely, or asking me if I know anyone…I always respond.

I find that approach less intrusive…the lack of experience and knowledge of the person contacting me is way less obvious. Initially…but this can’t be used as a smoke screen, far from it as I can see a lot about the person contacting me – career history, connections, referrals, recommendations, groups, PICTURE – you’d better know your stuff if you’re going to use that medium.

Everywhere you turn the recruitment experts/gurus/thought leaders/entrepreneurs/traditionalists are telling us to forget social media and get on the phone…in fact I’m surprised I haven’t read a blog…

REAL RECRUITERS DO IT ON THE PHONE …

I usually take it with a pinch of salt, a bit like punk rock and spangles, it’s something we dinosaurs use to show the young upstarts it was better in our day…then today I read an excellent interview with Clay Shirky about paywall and why the print media won’t survive…talking of print media, and how 25 year olds prefer to read news online,  one quote really stood out..

“And to put it in one bleak sentence, no medium has ever survived the indifference of 25-year-olds.”

Oooh, not many 25 year olds pick up the phone these days…they prefer instant messaging, texting, tweeting, facebooking…hell, anything other that actually talking..

So maybe, just maybe, we’re approaching the time when…

REAL RECRUITERS DO IT WITH SOCIAL MEDIA…

So could times really be a-changing…let me know what you think…

Blogged on the 4th of July…a message for my US buddies

Sorry about the cheesy title…hope you can forgive me.

I wanted to grab the attention of my US friends and wish them a Happy Independence Day…celebrating their freedom from the British (oh how some of my Scottish friends would love to celebrate something similar, substituting British with English!)

Independent or not, there has always been a close bond between the countries… and one that, on a personal level for me, has gotten even closer through Social Media.

So no more of this…

‘Two Nations Separated By a Common Language’

… I can honestly say that after attending HREvolution in May, and also speaking to many of my US Twitter buddies at TruLondon, not to mention the ongoing chat through Twitter, Facebook and many blogs and webchats, then for the Anglo-American HR & Recruiting community it is definitely a case of…

‘Two Nations United By Common Concerns and Issues’.

So to everyone across the Atlantic….Hope You Have a Happy, Relaxing, Enjoyable, Fun-Filled Day with Friends and Family…and I look forward to chatting and debating with you all again soon!

Damn! I may even get to stay awake long enough for HR Happy Hour one of these days!…

Race For The Prize? What’s Your Hiring Process?

What does your hiring process say about your company?

We talk about culture, employer brands and employee brands…we talk about social recruiting, attraction strategies, talent pipelines and puddles…but what of the process in between?

You can find the talent and onboard the talent but in between you have the hiring process itself…it’s often said ‘you can tell a lot about a company by the way it goes about recruiting its staff’ …is this true?

Let me illustrate the point by talking about a particular client that I recruited for a few years ago. They were mainly a sales led, aspirational business, and many people I approached on their behalf wanted to talk to them. Their process was:

1) First interview with internal recruiter, primarily for fit and motivation

2) Second interview with 2 or 3 different managers to ascertain into which team they may best fit

3) Possibly another couple of managers or more usually a divisional director

4) At this stage there would be one or two teams that they were considered right for so they would come and meet a couple of people from these teams

5) Now is when they would come in and meet the Managing Director who, if he liked them, would suggest which team he thought they should join

6) They would come back and meet most of the rest of that team and, usually, leave with an offer from a Director

Phew! That all took over 12 hours, nearly 2 whole working days spent on interviews!!

Now here’s the thing…they had a high proportion of new employees who didn’t make it and left within 12 months! Discussing it with the MD one day he said…

‘The trouble is they come in thinking the prize is to get a job here…they’re wrong, if they’re good enough we’ll hire them anyway…the REAL prize is to succeed here’

So I explained that maybe, just maybe, having a recruitment process that resembled the Labours of Hercules set an unrealistic expectation, with the securing of a job becoming the prize. The harder you make it to get something, the more that the getting it becomes the goal rather than the starting point.

The client reasoned that the process was the best way of letting the candidate see a lot of the business, and the business see a lot if the candidate, which was important to negate any surprises once employment started.

My own opinion is that the longer and more tortuous you make the process then the more likely you are to lose sight of why you started the process. In this client’s case the candidate was focusing on which team/director was right for them and the company was also focusing on which team/director would be the best fit. Which is all well and good if the decision has been made to hire and accept, but as part of a recruitment process this is likely to lead to an assumptive hire rather than a qualified hire…

…the Labours of Hercules is not a talent acquisition strategy that I would recommend!

Not that all clients use a long process. I have also recruited for businesses that like to offer after a first interview…gut instinct is good, the person feels like a fit, hell let’s just get them in before someone else hires them. It won’t be a surprise that this approach also carries a high chance of not succeeding…

…easy to hire, easy to fire is not a talent acquisition method that I would recommend either!

Many companies spend a lot of time designing perfect recruiting processes that deal with the metrics, that provide quantifiable information to management, but how many look to create processes that actually reflect culture, values, expectations, and a picture of what success will look like to both sides?

Talent acquisition strategies and processes tell you a lot about a company…candidates will reasonably expect them to be reflective of the business priorities and principles.

What are the ones that have worked for you?

Work Rate, Vision, Reinvention…Lessons learned from David Bowie

I’ve just spent a week on holiday, mainly chilling in the sun. I love sunbathing holidays, they always give me a chance to catch up on reading and listening and listening to music.

I seem to have been on a bit of a 70s nostalgia binge, reading Andy Beckett’s excellent social & political history of the decade ‘When The Lights Went Out’ and listening to a lot of old Bowie albums – you may have gathered that he’s a bit of a favourite from this blog – both studio and live.

Sometimes it’s easy to forget how hard artists worked then to build their fan base and connect with their audiences, with none of the modern communication platforms that we have to facilitate building a following and keeping them engaged.

Three things stood out for me about Bowie…and they provide lessons that are quite relevant for our more knowing current times.

Workrate

Seems hard to believe now, but in the 70s Bowie released 11 studio albums and 3 live albums in the space of NINE years…seems incredible (as a comparison, U2 have released 12 studio albums in 30 years) not even counting the world tours that accompanied most of them! Such a work rate certainly inspired devotion in a legion of fans.

We all work hard at what we do…but what do we achieve? How much of what we do in HR and Recruiting is visible to our client groups, candidates, directors and managers? I am not looking to advocate work for work’s sake…or just keeping busy to look good…but focused output, using our efforts to create real and meaningful outcomes.

The range and quality of Bowie’s albums really connected with fans…how much of what we do really connects with those people around us.

Vision

There’s little doubt that Bowie looked forward rather than back. From glam to electric soul to avant garde electronics he was usually ahead of the curve…often drawing other bands with him. Whilst most of his peers created a sound and stayed with it, he was restless in his quest for change, development, innovation and creativity. He had a knack for being able to see future trends.

How many of us can say that? Seriously? In both HR and Recruitment the penny is now dropping with a vast majority that yes, social media is going to have a major impact on how we do things. Suddenly the race is on to understand it, use it and create policies for our people…but are we playing catch up with those who could see the potential?

Why so long? Maybe we spend too much time trying to do the same things differently, rather than looking to see what new and different things we could do both now and in the future.

Reinvention

Listen to the 4 live albums that cover the period 72 to 78 (a fourth was released recently) and you will hear not only complete changes in style and performance, but also in interpretation. Some songs appear on all 4 albums but sound different each time, being re-interpreted and re-cast into a new style.

Do we reinvent what we have done? If we create a new policy or process do we look back and see which other policies and processes could be re-interpreted? Do we rest on our back catalogue without looking at how it could be improved or revised to suit different circumstances?

Bowie’s restless work rate, vision and re-invention kept him relevant for many years…he’s still cited as a major influence by new bands over 30 years later.

Maybe it’s time we used some of his inspiration to keep our clients connected and engaged.